Responsibilities

• Growth Strategy and Execution: Own the growth strategy for Coaches.com across paid, organic, search, content, and conversion channels.
• Build acquisition systems across multiple audiences, including commercial partners, consumers, and coaches.
• Each audience will require distinct messaging, channels, funnels, and success metrics, while laddering up to one clear market position: Coaches.com is the trusted platform for coaching.
• Paid Acquisition: Own and manage paid acquisition across Meta Ads and Google Ads.
• Take responsibility for campaign strategy, account structure, audience testing, keyword strategy, creative testing, landing page alignment, retargeting, budget allocation, tracking, reporting, and performance optimization.
• Manage agencies, contractors, or specialists while maintaining the technical depth to inspect the work directly.
• SEO, Content SEO, and AI Search Visibility: Build the organic growth strategy for Coaches.com.
• Own search visibility across high-intent coaching, consumer, partner, local, and category-specific searches.
• Develop content architecture across landing pages, category pages, local pages, educational content, comparison pages, use-case pages, profile pages, and marketplace-style pages.