Responsibilities

• Develop the New Customer Acquisition Strategy Develop and lead integrated acquisition strategies aligned to priority audiences, products, and strategic account segments to generate qualified pipeline and new customers.
• Lead Integrated Growth Campaigns Translate product marketing positioning and content marketing assets into integrated acquisition campaigns across digital channels, industry events, partnerships, and account-based marketing programs.
• Capture High-Intent Demand Identify high-intent buyer signals and optimize acquisition channels—including organic search, paid media, and website conversion paths—to capture new prospects actively researching solutions.
• Build Scalable Marketing Automation and Engagement Programs Develop automated engagement and nurture programs that move prospects through the acquisition funnel and convert interest into sales conversations.
• Establish Growth Measurement and Attribution Define and implement clear funnel metrics and attribution models that measure marketing’s contribution to pipeline and revenue, enabling data-driven decision making.
• Lead and Develop the Growth Marketing Team Lead a high-performing growth team responsible for demand generation, account-based marketing, and funnel optimization while fostering a culture of experimentation and accountability for pipeline results.
• Net-new pipeline generated from marketing programs
• Marketing-sourced and marketing-influenced opportunities within priority segment
• Contribution to new customer revenue
• Engagement-to-opportunity conversion rates

Requirements

• 6-10 years of experience in B2B marketing with a focus on growth marketing, demand generation, or acquisition strategy.
• Demonstrated experience generating pipeline for subscription, SaaS, or information services businesses.
• Experience managing the full acquisition funnel from market engagement through opportunity creation.
• Proven leadership experience building and managing high-performing marketing teams.
• Strong experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred).
• Experience working closely with commercial teams to align marketing programs with revenue priorities.

Nice to Have

• Experience leading a global growth or marketing team.
• Experience with account-based marketing programs.
• Strong cross-functional collaboration with sales, product marketing, content, and events teams.

Benefits

• Competitive compensation: Compensation is aligned with experience for candidates who meet the full scope of the role and bring relevant senior-level experience.
• 15 vacation days, 12 company holidays, three personal days, plus a day off for your birthday each year.
• Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
• Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
• Comprehensive wellness program
• Employer paid life insurance
• Employer paid short-term and long-term disability insurance
• Accident and critical illness insurance
• 401K and Roth retirement savings plans with employer matching
• Employee Referral Awards