Responsibilities

• Own strategy, daily pacing, and budget allocation across Meta, TikTok (including TikTok Shop), and Google
• Scale spend efficiently while hitting CAC and MER targets
• Build and maintain a portfolio of evergreen winning creatives alongside a constant testing pipeline
• Lead creative strategy for paid and organic growth hooks, scripts, offers, formats
• Work directly with the creative team to generate and iterate at volume
• Diagnose fatigue fast, identify what’s working and why, and move accordingly
• Own CAC/LTV modeling, revenue forecasting, and scenario planning
• Build and maintain dashboards that give the business a clear picture of what’s driving growth
• Make attribution work platform data, post-purchase surveys, blended MER, all of it
• Oversee landing page testing, PDP optimization, and offer architecture
• Own subscription growth mechanics on Shopify offers, flows, churn reduction
• Think in terms of full-funnel economics, not just top-of-funnel spend
• Lead and grow a team across acquisition, creative, and analytics
• Partner with brand, CX, ops, and finance to keep growth aligned with the broader business
• Present strategy and results to the founder and leadership team