Responsibilities

• Own qualified inbound pipeline targets
• Launch and manage paid acquisition (Google Search, LinkedIn, retargeting)
• Optimize cost per SQL and pipeline ROI
• Run weekly growth experiments
• Build and execute SEO strategy around bottom-of-funnel keywords: SOC 2 cost; SOC 2 timeline; ISO 27001 startup; Vanta/Drata/Secureframe alternatives
• Drive conversion-focused content
• Develop programmatic or scalable content systems
• Improve website conversion rates
• Design and test landing pages
• Optimize demo booking flows

Requirements

• 4–8 years in B2B SaaS growth, demand gen, or performance marketing
• Experience driving measurable pipeline in high-ticket sales environments
• Strong understanding of paid search and LinkedIn ads
• Experience with SEO strategy (especially bottom-of-funnel)
• Strong analytical skills — comfortable with CAC, payback, conversion metrics
• Experience working closely with sales teams
• Comfortable operating autonomously in early-stage environments

Preferred

• Experience in cybersecurity, compliance, fintech, or enterprise SaaS
• Experience marketing to founders, CTOs, CISOs, or technical buyers
• Experience with HubSpot or similar CRM systems
• Experience scaling growth from $10M to $100M ARR