Head of Global Product Marketing & Communications – Molecular Imaging

USA (Hybrid)

$213K/yr – $293K/yrSenior Level10+ years expFull time

Posted 1 day ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and lead the global Molecular Imaging marketing strategy, driving cross-functional collaboration to launch, grow, and strengthen market share across international markets.

  • Define global go-to-market plans for new product introductions
  • Partner with Product Management and R&D to influence product strategy

Job Description

Responsibilities

  • Defining and executing the global marketing strategy for the Molecular Imaging portfolio, including PET/CT, SPECT/CT, and SPECT solutions.
  • Establishing worldwide product positioning, value propositions, pricing strategy, branding, and commercialization plans that strengthen Siemens Healthineers' competitive position.
  • Developing global go-to-market strategies for new product introductions while ensuring successful launches across international markets.
  • Building long-term strategies to increase market share, accelerate business growth, and expand customer adoption.
  • Owning global marketing plans and aligning communications with key business KPIs including revenue growth, market share, customer retention, and product adoption.
  • Leading competitive intelligence efforts by monitoring market trends, emerging technologies, and competitor activities to inform strategic decisions.
  • Developing differentiated messaging, customer value propositions, sales enablement tools, digital campaigns, congress strategies, and promotional content.
  • Ensuring marketing initiatives effectively communicate the clinical and economic value of Siemens Healthineers Molecular Imaging solutions.
  • Partnering closely with Product Management, Research & Development, Clinical Marketing, Manufacturing, and Scientific Leadership to influence future product strategy and roadmaps.
  • Translating customer, clinical, and market insights into future product concepts and commercialization opportunities.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Economics, or a related field. An MBA or advanced degree is preferred.
  • 10+ years of progressive experience in product marketing, strategic marketing, or commercial leadership within healthcare or medical technology.
  • 5+ years of experience leading high-performing global teams.
  • Demonstrated success launching complex medical technology products into international markets.
  • Experience developing global go-to-market strategies and commercial marketing plans.
  • Strong understanding of healthcare commercialization, branding, product positioning, and market development.
  • Experience partnering with customers, clinicians, and executive stakeholders to translate market needs into successful business strategies.
  • Proven ability to manage multiple strategic initiatives while delivering measurable business results.
  • Experience working across global markets with an understanding of regional commercial dynamics and regulatory environments.

Preferred

  • Medical imaging, molecular imaging, radiology, oncology, nuclear medicine, or diagnostic imaging experience.
  • Experience supporting PET, SPECT, CT, or advanced diagnostic imaging technologies.
  • Knowledge of healthcare commercialization, clinical workflows, and hospital purchasing environments.
  • Experience collaborating with clinical experts, scientific leaders, and global commercial organizations.

Benefits

  • medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.
Siemens Healthineers logo

Siemens Healthineers

Siemens Healthineers is a leading medtech company with over 125 years of experience. We pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our portfolio, spanning in vitro and in vivo diagnostics to image-guided therapy and cancer care, is crucial for clinical decision-making and treatment pathways. With our strengths in patient twinning, precision therapy, as well as digital, data, and artificial intelligence (AI), we are well positioned to take on the greatest challenges in healthcare. We will continue to build on these strengths to help overcome the world’s most threatening diseases, enable efficient operations, and expand access to care. We are a team of more than 71,000 Healthineers in over 70 countries passionately pushing the boundaries of what is possible in healthcare to help improve the lives of people around the world.

Forchheim, Bavaria, DEU
49K employees (2,081 in marketing)

Traffic Signals

Monthly Visitors
926.4K
Monthly Google Ads Budget
$33.6K
Traffic Source Mix
Search
49.4%
Direct
37.1%
Referral
7.5%
Social
5%
Paid
0.9%

Headcount Trend

Current headcount: ~48.9K

Marketing Team

Marketing Team Size
1,663 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$2.8B
Last Raise
$2.5M
Grant, 5 years ago

Funding History

  • May 2021
    Grant • $2.5M
  • Mar 2021
    Post IPO Equity • $2.8B

Recent News