Head of Global Brand Experiences

Responsibilities

• Define and drive the global brand experiences strategy, establishing a multi-year roadmap for how Meta's experiential marketing investments connect to brand and business objectives
• Lead the end-to-end development and execution of flagship owned events, major industry conferences, and cultural activations that showcase Meta's products and platforms at scale
• Develop frameworks and processes that enable cross-functional teams to rapidly scope, prioritize, and execute experiential programs aligned to shifting business priorities
• Partner with product marketing, communications, and creative teams to ensure brand experiences authentically reflect Meta's narrative and product innovation across AR, VR, and social platforms
• Build and manage relationships with senior internal stakeholders and external agency, production, and venue partners to deliver integrated, high-impact experiences
• Establish measurement standards and reporting frameworks to evaluate the effectiveness of experiential investments against brand health, audience engagement, and pipeline metrics
• Anticipate disruptions in the global events landscape and build contingency planning processes that maintain program continuity and organizational resilience
• Coach and develop team members and cross-functional partners on experiential strategy, creative development, and stakeholder communication
• Influence executive decision-making by translating experiential insights and audience data into clear strategic recommendations
• Identify emerging formats, technologies, and cultural moments that represent new opportunities for Meta to create differentiated brand experiences

Requirements

• 12+ years of experience in experiential marketing, brand events, or integrated marketing with a focus on large-scale global programs
• 12+ years of experience leading cross-functional teams and managing complex, multi-stakeholder programs from strategy through execution
• Experience developing and owning a global experiential marketing strategy, including budget stewardship, agency management, and executive-level communication
• Experience establishing measurement frameworks to evaluate experiential program performance against brand and business outcomes
• Experience influencing senior leaders and building lasting cross-functional partnerships to align experiential investments with broader organizational priorities

Preferred

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to bring clarity and structure to ambiguous, high-visibility programs in fast-moving organizational environments
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Track record of building and scaling an experiential marketing function, including team development, process design, and capability building
• Experience integrating digital and in-person experience formats to extend the reach and impact of brand activations across global audiences
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience marketing technology products or platforms, including consumer hardware, AR/VR devices, or developer-facing products, through experiential or event-based programs