Head of Funnel Conversion (CRO) at AIOS — Remote, $200k-$400k/yr + up to 0.3%

Responsibilities

• Meta Click → Sale CVR : You are DRI for the end-to-end website CVR from Meta ads across all countries.
• You will manage the rapidly expanding Funnel Conversion team, which consists of country-specific Product Squads (1x per country): 1x Funnel Conversion Lead + 1x Engineer + 1x Designer.
• You will guide Funnel Conversion Leads to deeply understand our target customer in their specific country, think of macro tests to run, then get them executed. You’ll hold them responsible for the whole process: idea → hypothesis → test → result → learning → idea. You’ll hold them responsible for the specific country’s landers, quiz, checkout.
• This is a management role, though you’ll always stay hands-on. We currently run on Omniconvert, PostHog, and Hex — but I’m sure you’ll have strong views on this and make the changes you see fit.

Requirements

• Experience : You've spent 5+ years leading & running a high volume of experiments for DTC ecommerce brands in high-pace, high-transaction-volume environments.
• Macro swings : You don’t get stuck in hill climbing when we have no idea whether we’re yet on the right hill.
• Zest : You just get consumer. You have strong taste for consumer experience and can tell when a flow feels dead, cringe, slow, confusing, or magical.
• Funnel literacy : You understand the ad-to-landing-page handoff and how Funnel Conversion interacts with paid efficiency (CPL, CAC, quality score, LP experience).
• Hands-on & autonomous : You've personally owned end-to-end testing, from ideation and setup all the way to QA and readouts. You haven’t simply managed an agency and/or a team. You don’t need your hand held & you don’t get overwhelmed easily.
• Analytics : You’re maniacal about your metrics. You're comfortable inside the data, naturally curious, and able to dig past top-line numbers into segments and behaviour. You have a hunger to improve and are constantly upskilling. You care a weird amount about your analytics stack.
• Design : You’re comfortable with design principles & wireframing so can work closely with design to get what you want into pixels.
• Engineering : You’re sufficiently technical so code doesn’t bother you. You see turning your ideas into pixels as part of your remit, not something separate from you.
• Team : You hate incompetence as much as me. You run a team of strictly A-players, and you truly mean it.
• Trenches : You don’t hesitate to get your hands dirty in the trenches. You’re not too pretentious or senior to grind it out when needed — in fact you miss the times when that was more of your day-to-day.

Benefits

• Healthcare : comprehensive medical insurance (if appropriate).
• Remote : our team is fully distributed across the world and functions fully remotely.
• Personal development : budget for books, courses, coaching.
• Personal wellness : budget for gym, health apps.
• GLP-1s : free membership with a clinic offering GLP-1s.
• Health coaching : free biweekly health coaching so you stay healthy.
• Work coaching : free biweekly work coaching so you stay sharp + calm.
• Equipment : Macbook & work-from-home equipment provided as needed.
• What are we missing? We're still early so you get to shape our culture.