Head of Field Marketing

San Francisco, CA (On-site)

$190K/yr – $230K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Drive field marketing strategy and pipeline in a high-growth B2B enterprise setting at Klarity; lead end-to-end programs and scalable playbooks to influence executive buyers.

  • Own field programs from concept to follow-up with measurable pipeline impact.
  • Must-have: 6+ years in field marketing/demand gen for enterprise customers.
  • Standout: Demonstrated ability to scale programs, use AI tooling, and influence executives without authority.

Job Description

Responsibilities

  • Sales-Integrated Field Strategy - Develop field marketing plans aligned to company, marketing department, and sales goals. Partner closely with sales leadership on priorities, territories, and pipeline targets to ensure alignment between field programs and revenue objectives.
  • Pipeline Impact & Optimization - You'll own sourced and influenced pipeline targets, measure ROI and conversion across every program, and continuously optimize budget allocation based on what's working.
  • End-to-End Program Execution Own the full lifecycle of field programs — but don't default to the standard enterprise playbook. Executive dinners and regional summits have their place. But we also want to explore creative and new formats nobody else is running. From concept to logistics to sales follow-up, you own it all.
  • Playbook Development & Operational Scale Build repeatable frameworks for key programs so we can scale without losing quality or personality. Leverage AI tools and automation to move faster than a team our size should be able to.
  • Brand Presence in Priority Markets Identify the events, communities, and partnerships that give Klarity outsized visibility with our buyers. Develop co-marketing relationships and strategic partnerships. Make Klarity the brand that shows up credibly, consistently, and memorably where CFOs, CIOs, and transformation leaders gather.
  • Team Building - Coach, mentor, set clear direction, and create an environment where people do the best work of their careers.

Requirements

  • 6+ years in field marketing or demand generation in B2B enterprise environments, with at least 2 years focused on six-figure+ deal sizes and executive buyers (CFO, CIO, or equivalent).
  • Experience scaling a field marketing function through a high-growth phase — you've taken something working and turned it into a machine, not just maintained it.
  • A creative streak that shows up in your work. You can point to programs you've run that broke the mold and still delivered pipeline. We want someone who thinks "how do we make this unforgettable" before they think "how do we make this safe."
  • Proven track record tying field programs to measurable pipeline and revenue — with specifics you can walk us through.
  • Strong operational chops: you can build a Salesforce report, set up pipeline attribution, and make data-driven budget decisions without waiting for someone else to pull the numbers.
  • Excellent cross-functional skills and the ability to influence sales leadership, product, and executives without positional authority.
  • A builder's mindset: you trade perfection for speed, iterate based on data, and get energy from momentum.

Preferred

  • Experience at a Series B–D B2B SaaS or AI company during a high-growth phase.
  • Familiarity with the operations, transformation, or consulting buyer — you understand why companies keep paying for projects that reset, and you can speak the language of CFOs and CIOs who are ready to stop.
  • Hands-on experience with Salesforce, HubSpot, or equivalent CRM and attribution tools.
  • You actively use AI tools (ChatGPT, Claude, etc.) to accelerate your work and are excited about pushing what a small team can accomplish with AI leverage.

Benefits

  • Equity in addition to competitive cash compensation
  • 100% Employer-Paid Medical, Dental & Vision options!
  • Paid Parental Leave
  • $500 Annual Learning Fund
  • $100 Monthly Wellness Fund
  • 401k via Betterment
  • Relocation support to San Francisco Bay Area (where applicable)
  • Office-related Perks:
Klarity logo

Klarity

4.2 Glassdoor

Klarity provides preventative health solutions for individuals and employees to better understand and manage their own health. We offer AI-led personalised disease risk predictions, insights and recommendations.

Founded in 2016
Greater London, England, GBR
540 employees (436 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
54.9K
Traffic Source Mix
Search
57.3%
Direct
31.5%
Referral
6.7%
Social
3.3%
Paid
1.1%

Headcount Trend

Current headcount: ~540

Marketing Team

Marketing Team Size
435 (81% of company)
Median Career Experience
7 years
Median Tenure
1.6 years