Head of Enterprise Brand Marketing & Integration at Wells Fargo & Company | San Francisco, CA | $215K/yr – $355K/yr

Head of Enterprise Brand Marketing & Integration

San Francisco, CA (On-site)

$215K/yr – $355K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the enterprise brand engine, aligning high visibility campaigns with corporate strategy and C‑level priorities to shape reputation and business outcomes.

Brand leadership across multi‑channel campaigns and major moments.
Centralized governance with standards, reporting, and cross‑functional integration.
Executive alignment and one‑firm campaigning that connects marketing, communications, and business leadership.

Job Description

Own the vision, strategy, and execution of the enterprise brand campaigns aligned to reputational, commercial, and customer objectives.
Define enterprise campaign priorities and narratives anchored to corporate strategy.
Lead integrated, multi-channel campaigns across major brand moments and with C-level sponsorship.
Partner with senior leaders on high-profile campaigns and brand initiatives.
Run alignment forums uniting marketing, communications, and business leadership.
Provide concise executive recommendations on campaign performance and opportunities.
Build a one-firm campaign model by coordinating lines of business and central platforms.
Establish centralized KPIs, reporting, and a standards-based approach to strategy, creative, channel mix, and measurement.
Oversee end-to-end orchestration across channels with audience-centric, data-informed execution.