Responsibilities

• Lead the development and execution of a proactive, multi-channel content strategy and calendar through a cohesive editorial vision that aligns and synthesizes brand, product and distribution priorities. As needed, ensure that the U.S. content strategy and calendar is aligned with other content creators (e.g. outside the U.S. and in Public Relations).
• Direct the production of high-quality content across channels. This includes market commentary, investment insights, thought leadership, client education, product-related materials, advertising, etc.
• Develop and implement a shared strategy and hierarchy for content produced by other business units (Sales, Product, Investment Strategists, etc.). Evangelize the content strategy within and without the Marketing department.
• Establish and lead editorial standards, style guidelines, compliance guidelines, etc. Advocate for consistency and clarity in Natixis IM communications.
• Lead all aspects of governance of content workflows and processes, including briefs, reviews and approvals.
• Leverage data, analytics, SEO/AEO strategies and audience insights to optimize content effectiveness and discoverability.
• Drive innovation in content formats, including video, social, digital experiences and in AI-enhanced content creation workflows. Ensure that content creation contemplates and supports digital efforts to deliver personalization at scale. This includes alignment of content production workflows with new tools and approaches increasing efficiency and impact.
• Monitor industry trends, competitive content strategies, regulatory developments, and emerging platforms.
• Lead and mentor a team of experienced content creators with varying content assignments. This includes oversight of external resources and related budget.
• Evaluate and/or implement technologies and platforms (such as AI) which can result in more efficient content creation and better optimize and personalize content for recipients.