Responsibilities

• Architect full funnel experiences from acquisition through retention.
• Build new evergreen funnels that dramatically increase conversion, AOV, and LTV.
• Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsells/downsells).
• Work with paid media to develop funnels aligned with traffic quality, platform constraints, and creative strategy.
• Own and manage the companywide CRO program across all brands and landing pages.
• Create, prioritize, and execute an ongoing A/B and multivariate testing roadmap.
• Identify conversion bottlenecks and opportunities across user journeys using analytics, heatmaps, and user behavior insights.
• Lead development of new high-converting product pages, advertorials, quiz funnels, and checkout flows.
• Collaborate with designers, developers, and copywriters to launch tests quickly and at scale.
• Own all Shopify storefront performance, merchandising, and on-site UX.

• Improve site speed, mobile optimization, product discoverability, and checkout completion.
• Manage integrations, plugins, and tech stack decisions that impact conversion.
• Oversee the entire email and SMS retention strategy, calendar, segmentation, and performance.
• Build automated lifecycle flows (welcome, abandoned cart, post-purchase, winback).
• Collaborate with retention managers and copywriters to develop high-performing campaigns.
• Improve LTV through personalization, product recommendations, cross-selling, and education.
• Own e-commerce KPIs: CVR, AOV, LTV, contribution margin, repeat rate.
• Build dashboards to measure testing performance, funnel impact, and customer behavior trends.
• Partner with finance and growth teams to forecast revenue and manage targets.
• Manage a cross-functional team (potentially including CRO specialists, copywriters, developers, email/SMS managers).