Responsibilities

• Take over Amazon PPC (pay-per-click advertising) from our outside agency and run it in-house: campaign structure, bids, keyword harvesting, and weekly reporting on ACoS (advertising cost of sales) and TACoS (total advertising cost of sales).
• Own the Amazon listings: content, A+ pages, images, pricing, promotions, inventory planning with our supplier, and account health.
• Launch and run off-Amazon channels, including a DTC (direct-to-consumer) store, TikTok Shop, and Walmart Marketplace, in whatever order the numbers support.
• Build an influencer and creator program: find the right people, negotiate deals, manage content rights, and track what actually sells.
• Lead new product development: identify gaps in the lineup, work with our manufacturer on formulation and packaging, and launch on a set schedule.
• Run marketing outside Amazon: email, SMS, paid social, and anything else that moves revenue.
• Set the targets and report on them monthly: revenue, margin, ad spend, and channel mix.

Requirements

• You have 4+ years running an e-commerce brand, or a meaningful P&L inside one, ideally in beauty, hair care, or personal care.
• You have hands-on Amazon PPC experience. You have built and managed campaigns yourself, not just supervised an agency.
• You have launched at least one product or sales channel from zero.
• You have run influencer or creator campaigns with measurable results.
• You work well in a small company: you do the work, you make decisions, and you are judged on results.

Preferred

• Shopify, TikTok Shop, or Walmart Marketplace experience.
• Experience taking a new product from concept to shelf with a contract manufacturer.
• Familiarity with Amazon tools such as Helium 10, Data Dive, or Pacvue.

Benefits

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off