Head of DTC Growth (Performance + Brand) at Levers.Health | USA

Head of DTC Growth (Performance + Brand)

USA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead growth and brand for a US DTC health company, owning CRO, channels, and a growing in-house team.

Own end-to-end growth from first click through retention and LTV.
Must-have: 5–10 years scaling U.S. DTC brands with direct revenue ownership.
Standout: Build and scale a cross-functional growth organization (creative, media, product).

Own end-to-end growth from first click through long-term retention, expansion, and lifetime value
Lead conversion rate optimization across the website, landing pages, quiz funnels, checkout, subscriptions, and offers.
Deeply understand our customer personas and how to support them, elevate them, retain them, and turn them into our biggest fans.
Own the quality and performance of creative and messaging across all channels, ensuring everything we ship is both high-performing and aligned with a strong, differentiated brand
Scale DTC channels, including Meta, Google, and other platforms with a performance-first mindset; combining strong performance discipline with high-quality creative and messaging
Own email and SMS execution and performance
Design and execute testing roadmaps across creative, offers, messaging, funnels, and go-to-market strategy
Build and scale partnership and affiliate programs as durable growth channels
Elevate brand presence across key touchpoints like ads, landing pages, lifecycle, and new channels such as social, live events, influencers, and partnerships
Support the compliant launch scaling of new peptide and hormone product offerings, working closely with clinical, legal, and operations teams