Responsibilities

• Digital Strategy: Define and own the firm's digital marketing strategy: establish the vision, roadmap, and annual priorities across the website, email, and all external client-facing digital touchpoints. Drive the continuous optimization of the digital estate, ensuring all external client-facing digital touchpoints are cohesive and aligned, with clear KPIs and measurable outcomes across institutional, intermediary, private wealth and LLM audiences. Establish governance frameworks for responsible AI use in marketing.
• Website Implementation & Oversight: Serve as the marketing “owner” of the corporate website, in close partnership with Client Coverage Technology, leading on content architecture, feature prioritization, and oversight/governance of sprint/release planning, taxonomy, metadata, ADA/WCAG compliance, and QA protocols. Drive the integration of the firm’s services and investment strategies into the website experience.
• Growth Marketing & Optimization: Develop and execute growth marketing tactics including landing page optimization, CRO, A/B and multivariate testing, personalization. Manage a continuous experimentation program benchmarked year-over-year against defined performance targets. Deploy AI-driven personalization engines and LLM-assisted content recommendation systems to deliver tailored digital experiences across audience segments
• SEO & GEO: Develop and execute a search strategy spanning SEO and GEO (Generative Engine Optimization): Lead technical SEO initiatives including site architecture, schema markup, structured data, and Core Web Vitals. Pioneer the firm's GEO practice to maximize discoverability across AI-powered platforms including ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• UX/UI: Oversee and uphold UX/UI standards across all digital properties: Lead the UI/UX team in user research, journey mapping, wireframing, prototyping, and usability testing. Maintain a scalable digital design system in coordination with the creative studio. Integrate AI-powered UX tools (e.g., session intelligence, heatmap AI, predictive UX modeling) to inform design decisions and improve digital experience outcomes.
• Email Marketing: Oversee the email marketing system including: strategy, template build, deliverability, and performance analysis; A/B testing, personalization, and governance standards; brand compliance, accessibility, and CAN-SPAM/GDPR adherence.
• Analytics & Reporting: Own website analytics and reporting infrastructure via Adobe Analytics, Sitecore, and Tableau: Track website KPIs including traffic, engagement, conversion, SEO/GEO metrics, and content effectiveness. Translate data into roadmap prioritization, UX improvements, and resource decisions.

Requirements

• 10+ years of progressive digital marketing and website management experience
• Minimum 5+ years in financial services digital marketing — asset management, wealth management, or capital markets preferred
• 4+ years managing digital marketing teams
• Demonstrated experience working with AI/LLM tools in a marketing context (e.g., ChatGPT, Claude, Gemini, Jasper, Persado, or similar platforms)
• Familiarity with prompt engineering, AI content governance, and responsible use frameworks
• Key Applications: Sitecore, Azure, Adobe Analytics, Tableau, Crazy Egg, SEO/GEO tools (Google Search Console), Figma, Litmus/Salesforce, TransPerfect, OpenAI/ChatGPT, Claude, Gemini, AI personalization platforms (e.g., Persado, Movable Ink)
• Bachelor\'s degree required; advanced degree preferred

Preferred

• Advanced degree preferred

Benefits

• comprehensive package of benefits including paid time off, medical/dental/vision insurance, retirement, life insurance and other benefits to eligible employees