Responsibilities

• Lead Digital Growth Strategy: Develop and execute e-commerce and digital marketing strategies to drive revenue, customer acquisition, and engagement across all online channels (PPC, SEO, SEM, email, social media, affiliate) for up to 8 start-up brands.
• Creative & Brand Leadership: Lead the development of consumer product brands through high-impact digital campaigns and assets (ads, video, display, social, and websites), ensuring alignment with brand positioning and a strong focus on conversion.
• Cross-Functional Optimization of Paid Media: Partner closely with the ad buying team to shape and refine large-scale paid media strategies, primarily across Google, Meta, and TikTok. Continuously analyze performance data and optimize campaigns to maximize ROI.
• Team Leadership: Mentor and inspire a small, high-performing team of product creators, fostering collaboration and ensuring efficient execution of digital initiatives.
• Analytics & Reporting: Own e-commerce performance metrics and reporting. Regularly review KPIs, analyze campaign results, and refine strategies to improve ROI and meet growth targets.
• Retention & Loyalty: Develop and lead initiatives to increase customer retention, improve lifetime value (LTV), and drive repeat purchases through CRM and email marketing programs.
• Forecasting & Financial Collaboration: Collaborate with the CBO, finance, and product managers to develop annual sales forecasts and oversee monthly updates to ensure accurate and timely projections.

Requirements

• 10+ years of experience in digital brand marketing and e-commerce, including both leadership and hands-on experience.
• Proven track record of managing substantial paid media budgets and driving DTC e-commerce growth.
• Strong understanding of digital marketing channels, KPIs, and performance analytics.
• Exceptional leadership skills with the ability to develop and lead high-performing teams.
• Data-driven decision-maker with a knack for optimizing campaigns to meet business objectives.
• Experience working in an entrepreneurial or startup environment strongly preferred
• Strategic thinker who can move quickly into tactical hands-on execution and creative problem-solving
• Excellent communicator, able to collaborate effectively across all levels of the organization
• Adaptable and innovative, with the ability to pivot as business needs evolve
• Proficient in Google Workspace, creative tools (Adobe Creative Suite, Figma, Canva), and CMS/CRM platforms, with the ability to use them directly
• Highly organized with strong project, time management, and prioritization skills
• Alignment with our mission and demonstrated commitment to core competencies (Leadership, Creativity & Innovation, Collaboration, Communication, Problem Solving, Continuous Learning)
• A commitment to Diversity, Equity, and Inclusion in all activities (see Statement below)

Benefits

• TPZ offers performance-based compensation with merit and bonus potential. Our compensation philosophy is designed with checks and balances to ensure pay equity and to fairly recognize and reward employees' contributions.
• TPZ provides full-time employees with a comprehensive benefits package, including, but not limited to:
• Company-subsidized Medical, Dental, and Vision insurance (80% of the individual premium is paid by TPZ)
• Professional Development opportunities, including the use of state of the art STEAM Makerspace/FabLab
• Basic Life insurance, Short-Term Disability, and Long-Term Disability at no cost to the employee
• Mental Health and Wellness resources through partnerships with Calm and Wellable
• Commuting stipend for walking, biking, transit, or gas
• Retirement plan with employer contributions
• Up to 25 days of paid time off per year
• Approx. 20 paid holidays per year