Responsibilities

• Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.
• Prioritize initiatives to maximize acquisition, activation, adoption and expansion across our enterprise, mid-market and SME segments.
• Collaborate closely with Sales, Product, RevOps and Marketing to ensure alignment on outcomes and performance measurement.
• Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.
• Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.
• Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.
• Work with a range of experts to define activation, engagement and expansion strategies.
• Ensure messaging, journey design, and in-product communications are integrated and segmented for success.
• Use data insights to refine campaigns and maximize impact across millions of users.
• Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.

Requirements

• 8+ years in digital marketing, growth, or SaaS marketing leadership roles.
• Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).
• Proven experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement.
• Experience managing marketing technology stacks, CMS, automation, analytics, or orchestrating technical teams.
• Strategic thinker with ability to translate data into actionable growth initiatives.
• Strong team leadership, mentorship, and ability to coordinate contractors or agencies.
• Comfortable in a fast-paced, collaborative environment with high-impact responsibility.

Preferred

Benefits

• A people-first employer that is on an inspiring mission to build the future of education while changing the lives of millions
• High calibre and diverse team ranging from successful startup veterans, to Fortune 500 and big tech professionals
• Continuous learning and development opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more
• A strong mission ; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe
• Happy customers : Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.
• Huge potential: Already used by 70M users in 175 countries . One of the most popular and fastest-growing EdTech platforms worldwide.