Head of Demand Generation

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive demand generation for B2B SaaS at Seal Security by owning multi-channel campaigns and funnel optimization from awareness to pipeline.

  • Own pipeline targets and multi-channel campaigns (paid, content, ABM, events) with hands-on execution.
  • Must-have: 5+ years in B2B SaaS demand gen, targeting technical buyers.
  • Standout: startup experience (Series A–C) and cross-functional sales collaboration.

Job Description

Responsibilities

  • Own pipeline generation targets and planning (by channel, segment, geo)
  • Execute multi-channel campaigns (paid, content, ABM, events) hands-on
  • Drive demand with technical audiences (AppSec, DevOps, engineering leaders)
  • Optimize the full funnel (lead → pipeline → revenue)
  • Partner with Sales on pipeline quality and conversion
  • Measure performance and run continuous experimentation

Requirements

  • 5+ years in B2B SaaS demand generation
  • Experience marketing to technical buyers (engineering / security)
  • Proven ownership of pipeline targets (not just leads)
  • Hands-on executor (recent campaign ownership)
  • Strong understanding of modern demand gen (content, paid, ABM)
  • Experience in early-stage startups (Series A–C)

Preferred

  • Experience in cybersecurity in general and in Application Security specifically
  • Experience building or scaling a small demand gen team
Seal Security logo

Seal Security

Seal Security’s AppSec Remediation Agent delivers real, human-vetted, production-ready fixes for open source vulnerabilities - resolving risk directly in your applications without slowing teams down.

Founded in 2022
New York, New York, USA
114 employees (5 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Monthly Google Ads Budget
$15.1K
Traffic Source Mix
Search
38.5%
Direct
40.3%
Referral
6.8%
Social
12.9%
Paid
1.4%

Headcount Trend

Current headcount: ~114

Marketing Team

Marketing Team Size
3 (3% of company)
Median Career Experience
8 years
Median Tenure
1.3 years

Funding

Total Funding
$7.4M
Last Raise
$13M
Series A, 8 months ago

Funding History

  • Jul 2025
    Series A • $13M
  • Feb 2024
    Seed • $7.4M
  • Feb 2024
    Non Equity Assistance

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