Responsibilities

• LinkedIn Full Funnel Outbound: Build the entire LinkedIn outbound function from scratch including connection request campaigns targeted by title, company size, vertical, and intent signals. Multi-touch message sequences that move a cold connection from first touch to booked meeting. InMail campaigns for contacts outside connection request reach. Content engagement triggers where prospect activity signals buying intent and triggers a personalized outreach sequence. Safe high volume automation without triggering account restrictions. Hyper targeted list building using boolean search, job change alerts, company growth signals, and hiring intent triggers.
• COLD EMAIL FULL FUNNEL OUTBOUND: Build cold email infrastructure from scratch as a co-equal primary channel alongside LinkedIn. Full stack including domain purchasing, DNS configuration, SPF, DKIM, DMARC, mailbox setup, warming protocols, inbox rotation, and deliverability monitoring. Multi-touch sequences across multiple ICPs and verticals written personally. Structured A/B testing across subject lines, openers, CTAs, and follow-up timing. Decisions made on data not instinct.
• ICP DEVELOPMENT AND TARGETING: Define and continuously refine Ideal Customer Profiles using firmographic filters, technographic signals, job change triggers, hiring intent data, and behavioral signals. Separate ICP targeting logic for LinkedIn versus cold email because the two channels require different approaches to the same buyer. Combined intent and technographic signals feed directly into Clay table architecture for dynamic lead scoring and automated sequence triggering.
• HUBSPOT MIGRATION AND MANAGEMENT: Full migration from Pipedrive CRM to HubSpot built properly from scratch. Correct lifecycle stages. Lead source properties and segmentation. Deal pipeline configuration. Contact and company scoring. Automated sequences triggered by lead source, funnel stage, and contact behavior. Built once, built right, built to scale.
• CRM REPORTING AND FULL ATTRIBUTION: Build and maintain full attribution reporting across every lead source and every outbound channel. Custom reports that show exactly where each closed deal originated, what it cost to acquire, and what the payback period looks like. No black boxes. Every dollar of pipeline has a source and a cost attached to it.
• INBOUND LEAD MANAGEMENT: 20,000+ existing inbound leads sitting in Pipedrive with zero follow-up. Multiple inbound sources each entering at a different stage of the buying funnel. Each source requires its own qualification logic, its own messaging, and its own sequence. Leads range from days old to years old and each age segment gets a completely different treatment.
• DATA HYGIENE AND ENRICHMENT: Before anything goes live the entire database gets cleaned, verified, and enriched. Dead contacts removed. Outdated emails replaced. Companies verified as still active. Contacts enriched with current title, company size, and technographic data using Clay, ZeroBounce, or NeverBounce. A significant portion of older contacts will need full re-enrichment before they are usable.
• RE-ENGAGEMENT SEQUENCING: Segment all 20,000 contacts by source, funnel stage, and recency. Build separate sequences for each segment. Recent high intent leads get a fast direct sequence pushing toward a discovery call. Older leads get a re-engagement sequence built around what has changed in AI powered search since they last engaged with SEO Brand. Contacts from before 2020 get treated as cold outbound with better ICP data.