Drive the end-to-end demand-gen engine for Hippocratic AI’s B2B healthcare products, owning pipeline from marketing to sales and coordinating ABM, ops, and multi-channel campaigns.

• Own the Pipeline Number: Marketing-sourced pipeline across all segments. You carry the number. You report it weekly. You are accountable for it quarterly.
• Build the Demand Gen Tech Stack: Optimize HubSpot (MAP already in place), build the measurement framework, design attribution models, and establish pipeline velocity reporting.
• Design and Execute ABM Programs: Build account-based marketing programs for top target accounts across all segments. Partner with segment PMMs for account-specific messaging and content.
• Drive Pipeline Quality with Sales: Partner with sales leadership on shared pipeline quality metrics: SAL to-close conversion, pipeline-to-revenue attribution, and closed-won analysis. Establish a joint pipeline review cadence with the Chief Commercial Officer. Ensure marketing-sourced pipeline converts at rates that justify investment, not just volume.
• Execute Multi-Channel Campaigns: Email, paid media, content syndication, webinars, account-based advertising. Optimize channel mix based on pipeline contribution data.
• Partner with Segment PMMs: Translate segment-specific positioning into pipeline-generating campaigns. Align on target account lists, messaging, and content needs for each vertical.
• Coordinate with Marketing Ops: Work with Rob (Marketing Ops Lead) on agentic tooling, budget management, campaign operations, and reporting infrastructure.
• Build Lead Scoring and Routing: Design the MQL-to-SAL handoff process, lead scoring models, and routing rules that maximize conversion rates.
• Own Paid and Organic Growth: Coordinate with the pending media agency on digital advertising, website optimization, GEO+SEO, and content distribution.