Head of Demand Generation & Growth

Responsibilities

• Own ABM for named accounts across three tiers; operate across five to seven enriched contacts per account
• Build a repeatable play system: targeting → air cover → multi-touch activation → conversion → nurture → acceleration
• Align daily/weekly with Sales and SDR leadership on account priorities and execution
• Own inbound foundation to support ABM: website conversion paths, search/SEO where relevant, retargeting and paid social air cover, intent + enrichment-driven capture
• Ensure inbound supports enterprise pipeline (quality > volume)
• Own nurture and lifecycle programs that move buyers through long enterprise cycles (persona-based nurture; stage-based objection handling; re-engagement + recycling)
• Partner with Customer Marketing on advocacy/referrals/expansion signals, while keeping Growth accountable for lifecycle performance
• Campaign orchestration: annual/quarterly calendar and execution across multi-touch outbound, paid air cover, landing pages, content offers, and event follow-up
• Measurement and growth operating cadence: co-own the marketing measurement system, definitions for MQL/SQL/SQO and pipeline; dashboards; weekly operating cadence (pipeline pacing, channel performance, account coverage)
• Build channel strategy across LinkedIn, email nurture + scoring (HubSpot), web conversion (CRO), paid search, intent/data enrichment workflows

Requirements

• Senior level leadership experience with demand generation and growth
• Ability to hire and lead a small team (2–3 FTE) and manage agencies/contractors
• Experience owning ABM for named accounts, digital/inbound, and lifecycle nurture

Preferred

• Experience leading demand generation, ABM, digital/inbound, and lifecycle programs