Head of Demand Generation

Boston, MA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive B2B SaaS demand generation for a technical audience, owning data-driven pipeline from awareness to revenue.

  • Own pipeline targets and run multi-channel campaigns targeting AppSec/DevOps.
  • Strong track record owning pipeline (not just leads) in B2B SaaS.
  • Experience with cybersecurity/technical buyers and early-stage startup scaling.

Job Description

Responsibilities

  • Own pipeline generation targets and planning (by channel, segment, geo)
  • Execute multi-channel campaigns (paid, content, ABM, events) hands-on
  • Drive demand with technical audiences (AppSec, DevOps, engineering leaders)
  • Optimize the full funnel (lead → pipeline → revenue)
  • Partner with Sales on pipeline quality and conversion
  • Measure performance and run continuous experimentation

Requirements

  • 5–7 years in B2B SaaS demand generation
  • Experience marketing to technical buyers (engineering / security)
  • Proven ownership of pipeline targets (not just leads)
  • Hands-on executor (recent campaign ownership)
  • Strong understanding of modern demand gen (content, paid, ABM)
  • Experience in early-stage startups (Series A–C)

Preferred

  • Experience in cybersecurity in general and in Application Security specifically
  • Experience building or scaling a small demand gen team
Crew Capital logo

Crew Capital

Crew Capital is a venture capital firm investing in entrepreneurs building category-defining B2B technology companies. Founded in 2020 by software industry leaders Daniel Dines and Brandon Deer, Crew Capital is the only venture capital firm led by executives who actively lead and operate a global software business. Its unique operating model provides entrepreneurs and their companies with a world-class community of technology executives, industry experts, consulting partners, investors, and talent. Defined by community, Crew Capital views its relationships with entrepreneurs as partnerships, providing comprehensive resources and company-building expertise to help navigate accelerating technological change and build durable high-growth businesses. With a presence in New York, Miami, and Romania, Crew Capital invests globally and has backed leading businesses across enterprise software, cybersecurity, fintech, digital health, and e-commerce infrastructure. Learn more at crew.vc.

Founded in 2020
New York, New York, USA
14 employees (2 in marketing)

Traffic Signals

Monthly Visitors
7.1K
Traffic Source Mix
Search
25%
Direct
44.9%
Referral
19.1%
Social
9.6%
Paid
1.2%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
1 (7% of company)
Median Career Experience
12 years
Median Tenure
4.3 years

Funding

Last Raise
$3.5M
Series Unknown, 11 months ago

Funding History

  • Apr 2025
    Series Unknown
  • Nov 2023
    Seed • $3.5M