Head of Demand Generation

Responsibilities

• Always-On Demand Generation
• Drive MQL-to-SQL conversion through full-funnel campaign architecture; from top-of-funnel awareness to qualified pipeline handoff
• Partner with Marketing Ops and RevOps to ensure clean attribution, lead routing, and funnel reporting in HubSpot and Salesforce
• Manage paid media budgets with a rigorous test-and-optimize cadence; own program ROI and CAC reporting
• Develop programs in partnership with ABX Campaign Architecture to drive account engagement and pipeline acceleration for target ICP accounts
• Content Strategy & Thought Leadership Promotion
• Lead content distribution strategy across owned, earned, and paid channels ensuring thought leadership assets (research reports, Gartner MQ, analyst content) are activated across every demand motion
• Collaborate with Product Marketing and Content teams to develop demand-generating content: webinars, whitepapers, case studies, solution briefs, and digital content sequences
• Drive awareness and new logo pipeline through brand amplification programs, including employee advocacy, partner co-marketing, and executive visibility
• Leverage editorial and content calendars to maintain consistent, campaign-integrated messaging across all channels

Requirements

• 10+ years of B2B SaaS demand generation, growth marketing, or revenue marketing experience, with at least 4 years in a senior leadership role
• Bachelor's degree in business, marketing, or a related field.
• Proven track record of building and scaling integrated demand programs that deliver measurable pipeline growth in mid-market and enterprise sales motions
• Experience managing or closely partnering with SDR or BDR teams, with a working understanding of the inbound and outbound pipeline model
• Background in content-led and thought leadership demand programs, not just paid media
• Hands-on experience with HubSpot and Salesforce, including attribution, lead routing, and funnel reporting

Benefits

• Three weeks of vacation (starting year one)
• Wellness days and holidays to recharge
• Parental leave and a generous benefits package
• Monthly tech stipend
• Recognition and career development opportunities