Head of CRM and Retention Marketing at Zepp Health | USA

Zepp Health

Head of CRM and Retention Marketing

USA (Remote)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end North America CRM lifecycle, defining and operating all lifecycle programs from awareness through loyalty to maximize engagement, conversions, and long-term customer value.

Lifecycle Architecture: build and maintain email flows (welcome, onboarding, post-purchase, reviews, upsell, reactivation) and define value-exchange for email capture.
Audience Strategy: advanced segmentation and behavior-driven triggers with rigorous A/B testing and KPI-driven leadership reporting.

Job Description

Own the North America CRM lifecycle from strategy to execution, driving engagement, conversions, and long-term brand loyalty across email and SMS channels.

Lifecycle Architecture: Architecture and maintenance of all email flows—welcome/onboarding, post-purchase, product reviews, cross-sell/accessory upsell, lapsed reactivation, and loyalty.
Advanced Segmentation & Testing: Behavioral triggers, product lifecycle timing, purchase history, engagement tiers, with ongoing A/B testing and data-driven optimization.

Zepp Health

At Zepp Health (NYSE: ZEPP), we're on a mission to empower individuals to lead their healthiest lives by optimizing their wellness journeys with intelligent wellness tools. Our portfolio includes consumer brands such as Amazfit, Zepp Clarity, and Zepp Aura, which have already improved the lives of people worldwide.Powered by its proprietary Zepp Digital Health Management Platform, which includes the Zepp OS, AI chips, biometric sensors, and data algorithms, it delivers cloud-based 24/7 actionable insights and guidance to help users attain their wellness goals.With over 200 million units shipped and products available in more than 90 countries, Zepp Health is a dynamic force in the industry. We're proud to have established our presence across the Americas, EMEA, and APAC regions since our founding in 2013.Learn more about at www.zepp.com.🔒 Important Notice: Beware of Recruitment Scams 🔒We’ve been made aware of fraudulent activity involving individuals posing as recruiters from our company. Please be advised:👉 We will never ask any candidate to send or transmit funds, share financial information, or pay for any part of the recruitment process.If you are contacted by someone claiming to represent our company and you're unsure of their legitimacy, please verify through our official channels or contact us directly via our website.Your safety and security are important to us. Stay vigilant and thank you for your interest in our company.#RecruitmentScam #JobScamAlert #CandidateSafety #HiringEthically

Founded in 2013

Milpitas, California, USA

214 employees (45 in marketing)

www.zepp.com