Head of CRM & Customer Analytics (US) at Raisin | New York City, NY | $180K/yr – $200K/yr

Raisin

Head of CRM & Customer Analytics (US)

New York City, NY (Hybrid)

$180K/yr – $200K/yrSenior Level8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own CRM strategy and customer lifecycle with a data driven KPI framework, cross functional influence, and team leadership.

CRM ownership: strategy, onboarding, segmentation, and at risk retention.
Measurement and ROI: KPI framework, profitability framing, and analytics partnership.
Experiments and ops: journey testing, channel optimization, and budget stewardship.

Job Description

Set CRM & Customer Management strategy
Define and evolve the strategic vision and roadmap for customer engagement and retention, aligned with business and growth objectives.
Develop personalized onboarding journeys that guide customers to deepen their relationship across deposits, product usage, and digital engagement.
Design strategies to retain at-risk customers, using behavioral signals, analytics, and triggered journeys to prevent churn and drive win-back.
Build and own a comprehensive KPI and measurement framework to track CRM effectiveness at program and campaign level.
Partner closely with Analytics to run deep customer analyses, frame program profitability, and develop strong business cases.
Lead experimentation and testing to optimize customer journeys, messaging, offers, and channels.
Monitor operational metrics, identify efficiency gains, and continuously improve campaign ROI.
Segment the customer base using demographic, behavioral, and transactional data to identify high-value and at-risk segments.
Collaborate with creative, digital, and agency partners to deliver compelling, customer-centric communications.

Raisin

4.2 Glassdoor

Raisin is the world's leading platform for savings and investment products. Founded in 2012, the FinTech connects consumers with banks in the EU, the UK and the US. This gives consumers better interest rates and banks a diversified form of refinancing. Our vision is to offer savings and investments without barriers and thus open up the global 150 trillion euro market. Raisin currently employs more than 700 people from over 75 countries worldwide. Today, the platform holds over 75 billion euros in assets from more than one million investors which have accrued over 5 billion euros in returns.

Founded in 2012

Berlin, Berlin, DEU

621 employees (50 in marketing)

www.raisin.com

92% recommend to a friend

95% CEO approval