Head of Creative at Universal Nutrition | New Brunswick, NJ | $165,000/hr – $190,000/hr

Universal Nutrition

Head of Creative

New Brunswick, NJ (On-site)

$165,000/hr – $190,000/hrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the ANIMAL brand’s creative vision and cross channel execution with a focus on authentic heritage and audience expansion.

Cross-Platform Creative Leadership: steer the work across social, web, video, experiential, and packaging to deliver consistent brand experiences.
People & Collaboration: lead a multidisciplinary team and align with senior leadership, product, and sales to embed creative into brand strategy.
Measure and iterate based on data to lift engagement, perception and growth across campaigns.

Job Description

Creative Leadership: Own the creative direction of the ANIMAL brand, ensuring all creative output aligns with our strategic vision to broaden our audience while staying true to our roots. Guide the development of impactful, authentic, and innovative creative work across all channels—digital, retail, experiential, and beyond.
Team Leadership & Development: Lead and mentor a multidisciplinary creative team, including graphic designers, copy writers, videographers, and external partners. Inspire creativity and foster an environment where innovative ideas can thrive, while maintaining high standards of execution.
Brand Stewardship: Ensure brand consistency across all consumer touchpoints, maintaining the integrity of ANIMAL’s identity while exploring new creative avenues that resonate with emerging audiences. Evolve the brand’s visual and verbal language in a way that remains authentic and compelling.
Campaign Concepting & Execution: Partner with the brand, product, and content teams to develop and execute breakthrough campaigns, including product launches, ambassador-driven initiatives, and tent pole moments. Drive the creative process from concept to execution, ensuring a seamless connection between strategy and creative output.
Innovation & Experimentation: Stay ahead of creative trends, technologies, and cultural shifts to push the brand into new, bold territories. Champion fresh, forward-thinking approaches to design, digital experiences, and content creation.
Cross-Platform Integration: Lead the creative execution across all channels—social media, web, video, experiential, retail, and packaging. Ensure creative concepts are effectively adapted to each platform and deliver consistent brand experiences.
Collaboration & Communication: Work closely with senior leadership to align creative initiatives with broader business goals. Serve as a key collaborator with brand, product development, and sales to ensure creative strategies are integrated across the organization.
Performance & Insights: Partner with the brand and data teams to measure the effectiveness of creative initiatives. Use data-driven insights to refine strategies and improve the impact of creative executions on consumer engagement, brand perception, and sales growth.

Universal Nutrition

At Universal Nutrition, we strive to make your fitness and wellness aspirations attainable.Founded in 1977, our company has leveraged science, technology and human ingenuity to create cutting edge and effective solutions - one’s that fuel both body and mind, empowering your everyday passions.We do it through a portfolio of brands, formulated and curated around consumers’ lifestyle, health and fitness goals.

Founded in 1977

New Brunswick, New Jersey, USA

115 employees (20 in marketing)

www.universalnutrition.com