We're looking for a Head of Creative Strategy to lead our paid performance advertising efforts and drive our next phase of growth. You'll own the creative strategy that fuels our user acquisition, combining deep analytical rigor with creative intuition to scale our consumer subscription product globally.

This is a high-impact role where you'll bridge data, creative execution, and team leadership to build a world-class paid acquisition engine. You'll work directly with the founder & CEO to drive growth, have full autonomy, and make real impact in the trajectory of the company's future.

What You'll Do

Strategic Leadership

• Develop and execute the overarching creative strategy for Meta ads that drives profitable user acquisition and scales our subscription business
• Build frameworks for creative testing, learning agendas, and systematic iteration based on performance data
• Identify emerging opportunities in ad formats, messaging angles, and audience segments across international markets

Data-Driven Decision Making

• Analyze creative performance data to identify winning patterns, diagnose underperformance, and inform testing roadmaps
• Determine which creative concepts to test, scale, or kill based on statistical significance and business impact
• Build dashboards and reporting systems that make creative performance transparent and actionable
• Partner with growth and product teams to connect creative insights with broader funnel optimization

Creative Development & Execution

• Lead the ideation and development of high-performing ad creative across formats (UGC, testimonials, product demos, educational content, etc.)
• Establish creative production processes that balance quality, speed, and cost-efficiency
• Maintain a deep understanding of our audience segments and craft messaging that resonates with each
• Stay ahead of platform changes, creative trends, and competitive landscape

International Expansion & Localization

• Adapt creative strategy for international markets, understanding cultural nuances and local consumer behavior
• Build localization frameworks that go beyond translation to create culturally relevant creative
• Test and validate messaging, formats, and hooks across different geographies
• Scale what works while maintaining brand consistency globally

Team Leadership

• Build, mentor, and scale a team of Senior creative strategists and potentially designers/video editors
• Establish clear goals, processes, and quality standards for the creative team
• Foster a culture of experimentation, learning, and data-informed creativity
• Collaborate cross-functionally with growth, product, brand, and analytics teams

Requirements

Must-Haves

• 7+ years of experience in performance marketing creative strategy, with at least 5 years focused on Meta advertising
• Proven track record of scaling consumer subscription products or apps through paid acquisition
• Deep expertise in analyzing creative performance data and translating insights into actionable strategy
• Experience leading and developing creative strategists or similar roles
• Strong understanding of creative testing methodologies, statistical significance, and incrementality
• Portfolio demonstrating successful creative campaigns that drove measurable business outcomes

Highly Valued

• Experience with international expansion and creative localization across multiple markets
• Background in EdTech, language learning, or consumer apps with strong engagement loops
• Familiarity with creative production workflows and working with designers, video editors, and UGC creators
• Experience with other paid channels (TikTok, YouTube, Google App Campaigns) in addition to Meta
• SQL or analytics tool proficiency for self-serve data analysis
• Understanding of brand positioning and how performance creative ladders up to brand strategy

Personal Attributes

• Obsessive about understanding what makes people click, engage, and convert
• Balance of creative intuition and analytical rigor—you trust data but also know its limitations
• Bias toward action and experimentation over perfectionism
• Excellent communicator who can present complex performance data in clear, compelling narratives
• Comfortable with ambiguity and building processes from the ground up
• Passionate about education and helping people achieve their language learning goals

Bonus Points:

-Experience working with wellness, language learning, or educational brands

-Familiarity with performance metrics (CTR, hook rate, hold rate, CPA, ROAS)

-Experience managing other senior creative strategists

Why Join Jumpspeak

Opportunity: To lead the growth of one of the fastest growing education companies and have a real impact in a critical stage of our company.

Impact: Your work directly drives our growth and helps more people around the world learn languages

Ownership: Lead creative strategy with significant autonomy and executive visibility

Growth: Build and scale a team as the company grows

Learning: Work at the intersection of creative, data, and consumer psychology in a fast-moving space

Flexibility: Remote-first culture with flexible working arrangements

Please submit your application with a brief cover letter explaining your approach to creative testing, previous brands you've worked with, and sharing 2-3 examples of campaigns you've led that drove significant performance improvements.