Head of Content & Social Media at Alloy Health | USA | $190K/yr – $230K/yr

Alloy Health

Head of Content & Social Media

USA (Remote)

$190K/yr – $230K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own and scale a health-focused content and social engine that turns clinical expertise into credible, accessible education across email, social, and owned channels.

Editorial and POV: own the calendar and angle to reflect trends, audience needs, and business priorities.
Channel execution: lead social across Instagram, Meta, YouTube with platform-specific strategies and real-time performance feedback.
Audience growth and business impact: translate content to trial, repeat purchases, and subscription growth in collaboration with growth.

Job Description

Own editorial calendar and point of view—what we publish, when, and the angle—informed by cultural trends, emerging research, audience behavior, customer insights, and business priorities
Partner closely with channel leads to ensure editorial strategy reflects platform expertise, real-time performance insights, and evolving audience needs
Lead social strategy and execution across all channels, with platform-native fluency in Instagram, Meta, YouTube, and beyond; you know what performs on each and why
Monitor cultural conversation, media cycles, and emerging research to identify real-time opportunities to insert the brand into relevant moments
Shape a distinctive point of view in close partnership with our founders, clinicians, and growth team
Build a one-to-many content system that multiplies a single production into short-form clips, long-form video, newsletter, podcast, blog, and community content
Develop and launch new owned channels and recurring franchises — newsletter, podcast, blog series — as durable formats, not one-offs
Develop a repeatable system for translating clinical expertise and research into content that is both credible and accessible to a non-clinical audience
Own the strategy for growing and engaging our owned audience across email, social, and community channels — treating subscribers and followers as a long-term asset, not a vanity metric
Translate content and social into measurable business outcomes — driving trial, repeat purchase, and subscription growth — in close partnership with the growth team

Alloy Health

0.0 Glassdoor

Alloy Health is the leading direct-to-consumer women’s digital health company providing women with expert care, trusted information, and personalized solutions to feel their best in perimenopause and menopause. Personalized & Clinically ProvenAlloy is the only platform connecting women with physicians trained specifically in menopause care who guide them through the first symptoms to long-term maintenance. Customized plans are developed exclusively by board-certified physicians trained in menopause, who can prescribe FDA-approved hormone therapy, along with solutions for skin, hair, gut, weight, and sexual health.Unlimited Access, NationwideWomen in all 50 states and D.C. have 24 / 7 access to an expert medical team and convenient free delivery of medications and products.Care She Can Count OnMenopause is not a moment; it is a journey. At every step of the way with Alloy, she’ll get information and education, support and guidance, and most importantly, a community of women who get it. Solving Her Pain. Sparking Her Joy. Helping Her Thrive.At our core, Alloy is here to make life better for every woman entering menopause by relieving what hurts, celebrating what brings joy, and helping her feel like herself again.The Alloy team includes nationally recognized experts in women’s health and aging, and its work has been featured in The New York Times, The Washington Post, Vogue, Women’s Health, Forbes, Oprah Daily, CBS Sunday Mornings, The Today Show and more.

Founded in 2021

New York, New York, USA

59 employees (18 in marketing)

myalloy.com

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