Responsibilities

• Creative Vision & Narrative Consistency
• Define the creative vision for ADP’s video-centric content engine.
• Ensure content reflects ADP’s brand voice, narrative priorities, and visual identity.
• Translate brand and business strategy into compelling creative direction.
• Maintain consistency across campaigns, social channels, executive content, product stories, and performance video.
• Content Quality & Creative Standards
• Establish creative standards for video, motion, graphics, copy, thumbnails, templates, and social formats.
• Review and guide creative work from concept through final delivery.
• Ensure content is modern, platform-native, emotionally resonant, and commercially relevant.
• Balance brand craft with the speed required in a high-volume content environment.

Requirements

• 12+ years of experience in creative direction, content marketing, brand storytelling, social creative, video, advertising, or digital content.
• Proven experience leading creative for large brands, agencies, content studios, or social-first teams.
• Strong portfolio demonstrating video-first storytelling, campaign creative, social content, and brand systems.
• Strong understanding of narrative, visual identity, social platforms, performance creative, and content formats.
• Experience leading creatives and influencing cross-functional stakeholders.
• Ability to balance creative excellence with speed, scale, and business impact.
• Strong communication, presentation, and feedback skills.

Preferred

• Experience in B2B, enterprise technology, SaaS, HCM, payroll, HR technology, financial services, or professional services.
• Experience building or leading an internal content studio or creative pod.
• Experience with performance video, paid social, executive content, and campaign extensions.
• Familiarity with AI-enabled creative tools and scalable content workflows.

Benefits

• Be yourself in a culture that values equity, inclusion, and belonging and creates a safe space for diverse perspectives and insights.
• Belong by joining one of nine Business Resource Groups to connect globally with networks and allies who share common interests and experiences.
• Grow your career in an agile, fast-paced environment with plenty of opportunities to progress.
• Continuously learn through ongoing training, development, and mentorship opportunities.
• Be your healthiest. Best-in-class benefits start on Day 1 because healthy associates are happy ones.
• Focus on your mental health and well-being. We're here to provide exceptional service to our clients, and none of that happens without each of us taking care of ourselves and being there for one another.
• Join a company committed to giving back and generating a lasting, positive impact upon the communities in which we work and live.
• Get paid to pay it forward. Company-paid time off for volunteering for causes you care about.