Responsibilities

• Develop platform-specific launch and audience growth plans for all C&P formats across YouTube, social, live, OTT, and partner platforms.
• Define and oversee the Paid, Earned, Owned, and Shared distribution mix for each franchise to drive awareness and viewership.
• Establish and lead HardScope’s paid media capability, including campaign planning, media budgeting, and performance optimization.
• Partner with Development and Production to influence early format decisions with distribution realities in mind.
• Collaborate with Partner Management, Sales, and Agency to design commercial pathways and sponsorship packaging that align with editorial objectives.
• Design and evolve the distribution release calendar by format and vertical with Content Operations.
• Define platform-specific launch strategy, positioning, and release cadence for each format as production evolves.
• Interpret platform performance signals to inform iteration, future installments, and opportunities for scale or syndication.

Requirements

• 10+ years in platform strategy, media distribution, audience development, or multi-platform content ecosystems (YouTube/social/streaming).
• Fluency in platform best practices, windowing strategy, release mechanics, and audience behavior.
• Proven track record building cross-functional launch plans from pilot through scale.
• Ability to translate creative ambition into tactical distribution and commercial pathways.
• Strong collaborator with high accountability — comfortable leading workflows, not just advising them.