Responsibilities

• The Head of Consumer Marketing is a strategic and hands-on leadership role responsible for driving brand growth, consumer engagement, and demand generation for the weBoost brand.
• This leader owns brand strategy, brand health, public relations, paid and earned media, content and SEO strategy, marketing campaigns, and go-to-market planning for new product launches.
• The role is focused on building brand awareness, increasing market share, and delivering measurable business results in a fast-paced, data-driven consumer electronics environment.
• This position also leads the development of weBoost's in-house social media and influencer marketing capabilities while partnering closely with the Digital Sales team to optimize traffic growth, SEO performance, customer acquisition, and return on marketing investment.
• The ideal candidate combines strong strategic vision with a willingness to execute, collaborate across functions, and leverage innovative marketing approaches to strengthen brand presence, drive consumer demand, and support long-term business growth.

Requirements

• 5- 7+ years of brand marketing experience, preferably in consumer electronics, telecommunications, DTC, or omnichannel environments.
• Experience leading a national consumer brand in a DTC environment, driving brand growth, customer engagement, and market positioning.
• Proven success leading brand strategy, product launches, and demand-generation initiatives that drive awareness and revenue growth.
• Experience managing marketing teams, agencies, influencers, and cross-functional partnerships.
• Experience managing agency-led performance marketing and customer acquisition strategies.
• Strong understanding of paid, earned, owned, and social media channels, including PR, content marketing, and influencer programs.
• Data-driven marketer with experience measuring brand health, traffic, customer acquisition, and marketing ROI.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
• Must be able to work on-site in St. George, Utah.

Preferred

• Lead brand strategy, messaging, and brand standards across all customer touchpoints.
• Monitor brand health, market trends, competitor activity, and share of voice.
• Develop and execute the annual marketing calendar, including campaigns, events, and webinars.
• Manage PR, earned media, and agency partnerships to increase brand visibility and awareness.
• Lead content, SEO, and demand-generation strategies to drive traffic, engagement, and conversion.
• Develop go-to-market plans for new product launches and oversee organic social and influencer marketing programs.