Head of Communications at Overtone | New York, USA | $170K/yr – $200K/yr

Overtone

Head of Communications

New York, USA (On-site)

$170K/yr – $200K/yrSenior LevelFull time

Posted 6 months ago

Job Summary

Drive Overtone’s category narrative beyond dating apps, shaping earned media, thought leadership, and CEO voice.

Own and evolve the category narrative and storytelling toward a distinct platform identity.
Lead earned-media strategy to secure category-defining coverage with journalists and editors.
Collaborate with the CEO on essays, interviews, and appearances to advance the long-term narrative.

Job Description

Responsibilities

Category narrative: Define and evolve the narrative that positions Overtone as a new kind of relationship platform—not a dating app—shaping how the category itself is understood.
Breakthrough strategy: Identify the moments, stories, and ideas that can genuinely cut through cultural noise and earn attention from thoughtful, influential audiences.
CEO amplification: Partner closely with the CEO to shape a public voice that is clear, credible, and distinctive—placing essays, interviews, and appearances that advance the long-term narrative.
Earned media leadership: Build trusted relationships with journalists and editors, and consistently secure coverage that reinforces Overtone’s category position (not just product announcements).
Owned thought leadership: Develop and oversee an owned content strategy—essays, research stories, announcements—that deepens understanding and compounds over time.
Cultural intelligence & risk: Track cultural context, anticipate misinterpretation or backlash, and help Overtone navigate sensitive topics with foresight and restraint.
Narrative alignment: Ensure external storytelling reflects what’s actually happening inside the company—aligning closely with research, product, community, and voice.

Requirements

Senior experience in communications, journalism, or narrative strategy , with a track record of shaping ideas that change how people see a space
Demonstrated success helping a company, founder, or movement break through and define a narrative , not just generate coverage
Strong editorial judgment—knowing what should be said, what should wait, and what should never be said
Experience working directly with founders or public-facing leaders in moments of visibility and risk
Comfort operating in early-stage, high-ambiguity environments , where there is no playbook and strategy must be invented

Benefits

health insurance
dental insurance
standard benefits such as health insurance, dental insurance, etc.

Overtone

Overtone is a design studio based in Aarhus, Denmark. We’re partnering with clients across various industries to create or evolve strong visual brands, digital experiences and bespoke typefaces. We’re driven by strategic thinking and a deep expertise in design and visual craftsmanship.

Founded in 2008

Aarhus, Central Denmark Region, DNK

4 employees (2 in marketing)

www.overtone.dk