Head of Client Strategy & Growth at Flooring Pros Marketing | USA | $55K/yr – $75K/yr

Flooring Pros Marketing

Head of Client Strategy & Growth

USA (Remote)

$55K/yr – $75K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own and shape the client-growth engine by translating account priorities into actionable 90-day plans, testing roadmaps, and QA checks that ensure buyer-focused, trust-building content and conversion-ready experiences. Endless Customers framework and They Ask, You Answer guidance drive strategy, messaging, and education across campaigns and funnels.

Growth Strategy & QA: build quarterly plans, define metrics, review deliverables, and ensure alignment with buyer journeys
Campaign Direction: design funnel architectures, guide messaging, and diagnose conversion gaps across channels

Job Description

Responsibilities

Strategic Planning & Client Success (Primary Ownership): Build quarterly growth strategies per account (90-day priorities)
Identify highest-impact growth constraints and opportunities
Define success metrics, targets, and leading indicators
Recommend budget allocation across channels
Build testing roadmaps (offers, landing pages, ads, nurture, conversion points)
Lead brand positioning sessions grounded in the Endless Customers framework - helping clients become the most trusted voice in their market by answering the questions buyers are already asking
Champion the They Ask, You Answer philosophy in every client engagement: guide clients to address the Big 5 content topics (cost, problems, comparisons, reviews, and best-in-class), and align marketing and sales around buyer education
High-Level QA (Strategy + Conversion Integrity): Review key client-facing deliverables before launch (landing pages, funnel structure, ad angles, major website pages, core email sequences, offer positioning assets)
Ensure work aligns to the strategy, buyer journey, and conversion goals
Evaluate content against Endless Customers standards: does it build trust, answer real buyer questions, and move prospects closer to a decision?

Requirements

5+ years in marketing, brand development or business development
Demonstrated experience driving measurable revenue outcomes
Strong understanding of funnels, paid media, SEO/content, and conversion optimization, including hands-on experience personally building, managing, and optimizing Google Ads and Meta campaigns with real budgets
Familiarity with the Endless Customers (formerly They Ask, You Answer) framework by Marcus Sheridan - you understand the Big 5, assignment selling, and how to align content with the buyer journey to shorten sales cycles
Comfortable working with small-to-mid-sized businesses
Comfortable working remotely with a distributed team
Comfortable with marketing automation/CRM tools (GoHighLevel experience is a plus)
Strong working knowledge of AI tools to enhance strategy and marketing output quality

Preferred

Agency experience
Flooring, home services, or local business experience
GoHighLevel (GHL) experience
Experience presenting to business owners/executives
Sales/business strategy exposure
HubSpot, Google Analytics, Google Search Console, or SEMRush experience

Flooring Pros Marketing

Flooring Pros Marketing is a digital marketing agency focused on delivering quality results to established flooring businesses throughout the US & Canada looking to cement their position as the best in their market. We like being your go-to and your partner; your success is our success, and we celebrate it with you. We strive to maintain lifelong partnerships and relationships with the business we choose to partner with, and are looking forward to beginning ours together.We specialize in local SEO, Google Ads, Targeted Social Media Ads and Marketing Automation to help flooring businesses become the dominant player in their market.

Founded in 2019

Winnipeg, Manitoba, CAN

10 employees (5 in marketing)

flooringprosmarketing.com