Head of Client Marketing

Responsibilities

• Strategic Planning and Execution: Lead the development and execution of annual client marketing plans by channel—global institutional, consultants, wealth, and intermediary—by sub-segment, including pension, DC, foundation and endowment, wirehouse, and RIA, and at the firm level as appropriate. Plans should translate business priorities into channel-specific programs, events, content, and integrated campaign efforts.
• Campaign Development and Management: Partner with the Head of Integrated Campaign Strategy to shape, develop, and execute client-focused marketing campaigns, ensuring they remain on strategy, on message, on budget, and delivered on time.
• Lead scoring and automated nurture campaigns: Oversee execution of programs designed to drive MQL delivery and SQL conversion, including ownership of sales engagement processes, MQL feedback meetings, reporting, and optimization strategies.
• Messaging Strategy: Define and guide differentiated messaging strategies grounded in deep client-segment knowledge to resonate with target audiences, sharpen relevance, and drive engagement.
• Sales Enablement: Guide team members in developing effective sales enablement tactics informed by deep segment expertise, technical investment knowledge, and practical understanding of sales requirements and client decision journeys.
• Custom Content Development: Lead partnership on the development of custom content that drives engagement with institutions, consultants, and advisors by positioning Northern Trust Asset Management investment capabilities and subject matter expert thought leaders with clarity and commercial relevance.
• Event Strategy: Ensure product and content strategy are integrated across pre-event, post-event, and experiential-event marketing to create a custom audience experience and a cohesive client journey that reinforces priority capability and campaign goals.
• Campaign Analysis and Optimization: Lead participation in campaign performance analysis, identify opportunities to improve effectiveness, and make data-driven recommendations based on client-segment nuances. Report results to business partners to increase awareness, accountability, and participation.
• Internal Client/Partner Relationship Management, Collaboration, and Communication: Build and steward strategic relationships with critical business partners to ensure marketing strategies are aligned with business goals, responsive to client needs, and grounded in a client-centric approach.
• Cross-partner Communications: Establish and maintain an effective communication cadence that ensures transparency, alignment, and ongoing strategy implementation and optimization across partners.

Requirements

• 15+ years of progressive asset management marketing experience in channel or client marketing required, with demonstrated ability to lead strategy while driving high-quality execution.
• Deep understanding of institutional, wealth, and intermediary client segments and firms, including their unique nuances, buying psychology, commercial priorities, and sales requirements/cycles.
• Strong communication skills (written and verbal)
• Demonstrated ability to execute technical writing and craft nuanced, audience-specific messaging for institutions and financial advisors that communicates compelling, differentiated benefits informed by custom audience needs.
• Strong strategic thinking skills, with an innovative mindset.
• Ability to lead campaign-specific narrative development, including deep experience defining the messaging house, ideating campaign hooks, writing compelling headlines, and integrating and refining that messaging across campaign assets such as ads, landing pages, email, and social.
• Strong technical investment knowledge and executive judgment, with the ability to translate difficult or complex investment concepts into practical, applicable content and messaging.
• Exceptional interpersonal skills with the credibility and judgment to influence senior stakeholders on marketing strategy and best practices. Demonstrated experience collaborating with senior stakeholders across investment, sales, and product teams.
• A self-starter with a strong commercial orientation, high-performing mindset, intellectual curiosity, executive presence, and drive to win.
• Critical thinker with superior problem-solving skills and the ability to lead cross-functional teams, organize people and resources, and drive measurable outcomes in response to business needs.

Benefits

• Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits (medical, dental, vision, spending accounts and disability), paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well-being benefits. Northern Trust also provides a discretionary bonus program that may include an equity component.