Responsibilities

• Define a unique brand purpose grounded in consumer insights to bring our vision to life across all nationwide consumer touchpoints.
• Lead internal and external agencies to produce creative that breaks through traditional wireless tropes and drives high-funnel awareness and performance.
• Oversee the messaging architecture for plan structures and customer onboarding to ensure the product experience matches the marketing promise.
• Orchestrate large-scale media budgets across TV, OTT, Digital, and OOH, hitting critical reach and frequency metrics to stay top-of-mind.
• Partner closely with Product and Engineering to translate 5G latency and spectrum technicalities into relatable consumer benefits.
• Leverage Generative AI tools to accelerate creative testing and consumer sentiment analysis, driving faster iteration and higher marketing ROI.
• Build a new team from the ground up and secure C-suite advocacy to transform a nationwide launch into a market-disrupting success story.
• Candidates must be willing to participate in at least one in-person interview.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
• 10+ years of experience in brand marketing roles
• Must have at least 10 years of experience with: Full-funnel marketing strategy and execution; Large-scale media budget management; Directing creative agencies and production houses

Preferred

• Successful candidates will typically have a background in launching or pivoting major consumer brands, preferably within the CPG or high-growth tech sectors.
• Track record of taking complex service offerings and distilling them into simple, thumb-stopping creative.
• Experience in managing high-performing teams through the ambiguity of a Day 1 launch environment and mentoring emerging leaders as the department expands.

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.