Own the market-activation portfolio for high-priority growth tied to revenue, leading executive-aligned campaigns, narratives, and demand engines across audience, content, and partners.

• Activation ownership: define which pillars deserve focus and mobilize resources to turn priorities into commercial traction.
• Story and demand: shape campaigns, thought leadership, and integrated experiences that move audiences into pipeline.
• Partnership and enablement: collaborate with Sales, Growth Ops, and tech partners to co-create go-to-market programs.
• Awareness and engagement: build bold brand moments and unconventional activations that earn participation and executive attention.
• Demand strategy: connect audience, content, campaigns, experiences, and nurture to drive qualified opportunities and revenue.
• AI and tech integration: partner with technology leaders to bring AI and decision intelligence capabilities to market.
• Strategic partnerships: develop joint campaigns with technology partners to expand reach and credibility.
• Market signals: spot shifts and craft stories or viewpoints that position SQA Group in credible conversations.
• Activation roadmaps: test, validate, and grow demand for new services or IP as strategic priorities.