Director of Brand Marketing
The Master Trades Group
USA (Remote)
$160K/yr - $200K/yrIn-houseFull-timeDirector/executive8+ years exp.
5 hrs ago
Head of Brand & Growth
West Hollywood, CA (On-site)
$110K/yr – $200K/yrSenior Level6+ years expFull time
Posted 3 months ago
Job Summary
Own luxury brand strategy and activation with hands-on control of growth, CRM, and cross-channel campaigns for a prestige audience.
- Brand & Campaign Management: shape positioning, seasonal launches, and storytelling across channels.
- DTC & Experience: drive Shopify storefront, site merchandising, email/SMS CRM, and customer experience to lift repeat purchases.
- Partnerships & Innovation: lead external partners and content/e-commerce collaborations while piloting AI-driven marketing ideas.
Job Description
Responsibilities
- Brand strategy and campaign planning
- DTC growth and Shopify
- Email, SMS & CRM
- Paid media and agency management
- Website merchandising and customer experience
- AI and marketing innovation
- Leading our content, e-commerce, and external partners
Requirements
- Has 6-10+ years of experience in luxury consumer brands
- Has strong Shopify and DTC experience
- Has managed teams and agency partners
- Thinks strategically but enjoys being hands-on
- Loves building brands as much as growing businesses
Benefits
- bonus + benefits (depending on experience).
SHAY Jewelry
Mother-daughter duo Tanaz and Ladan Shayan started their fine jewelry label SHAY in LA in 2002, which originated from a sketch for a bracelet that the former made while still in high school. They create investment pieces that evoke a glamorous, high-octane aesthetic and are meant to be stacked, layered, mixed and matched. Since its inception, the label has garnered a cult following with signature chain-link designs and gem-encrusted Rolex watches, all of which are crafted in platinum and 18kt gold.
Salaries
Posted range
$110K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
2 (40% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
19.9K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
42.8%
Direct
19.4%
Referral
9.8%
Social
18.9%
Paid
0.6%
Headcount Trend
Current headcount: ~5
Links
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