Head of Brand & Growth at SHAY Jewelry | West Hollywood, CA | $110K/yr – $200K/yr

SHAY Jewelry

Head of Brand & Growth

West Hollywood, CA (On-site)

$110K/yr – $200K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own luxury brand strategy and activation with hands-on control of growth, CRM, and cross-channel campaigns for a prestige audience.

Brand & Campaign Management: shape positioning, seasonal launches, and storytelling across channels.
DTC & Experience: drive Shopify storefront, site merchandising, email/SMS CRM, and customer experience to lift repeat purchases.
Partnerships & Innovation: lead external partners and content/e-commerce collaborations while piloting AI-driven marketing ideas.

Job Description

Responsibilities

Brand strategy and campaign planning
DTC growth and Shopify
Email, SMS & CRM
Paid media and agency management
Website merchandising and customer experience
AI and marketing innovation
Leading our content, e-commerce, and external partners

Requirements

Has 6-10+ years of experience in luxury consumer brands
Has strong Shopify and DTC experience
Has managed teams and agency partners
Thinks strategically but enjoys being hands-on
Loves building brands as much as growing businesses

Benefits

bonus + benefits (depending on experience).

SHAY Jewelry

Mother-daughter duo Tanaz and Ladan Shayan started their fine jewelry label SHAY in LA in 2002, which originated from a sketch for a bracelet that the former made while still in high school. They create investment pieces that evoke a glamorous, high-octane aesthetic and are meant to be stacked, layered, mixed and matched. Since its inception, the label has garnered a cult following with signature chain-link designs and gem-encrusted Rolex watches, all of which are crafted in platinum and 18kt gold.

Founded in 2002

West Hollywood, California, USA

5 employees (2 in marketing)

shayjewelry.com