Responsibilities

• Reporting to the Head of Marketing & Social Platforms, you will lead the development and activation of Fidelity’s brand strategy, defining how the firm creates confidence for customers and clients in an increasingly complex and uncertain world. You will shape and scale an enterprise-wide brand system that connects brand to behavior across every interaction.
• The Expertise and Skills You Bring - 10+ years in marketing/cx experience
• The Value You Deliver - A clear, differentiated brand strategy that positions Fidelity as a source of confidence and guidance.
• A strong governance that drives consistency, clarity, and accountability across all brand expressions and experiences.
• Aligned execution across channels and touchpoints, ensuring the brand is delivered cohesively across how it looks, sounds, thinks, and performs.
• Stronger customer and client engagement through improved clarity, reduced friction, and increased ability to act with confidence.
• A modern approach to brand measurement that connects brand performance to decision enablement, engagement depth, and business impact.
• Elevated organizational capability through coaching, clear standards, and disciplined application of brand across teams.
• A brand that operates as both a competitive advantage and a growth accelerator, strengthening retention, advocacy, and long-term value.
• The Team - The Marketing & Social Platforms organization within Fidelity Wealth delivers integrated, consumer-focused strategies that drive growth and strengthen the brand across the enterprise.

Requirements

• 10+ years in marketing/cx experience
• Extensive brand leadership experience, with a track record of building and scaling differentiated brand strategies that influence both perception and behavior.
• A deep understanding of how brand connects to customer experience, product, and organizational behavior, with the ability to operationalize strategy across complex environments.
• Strength in developing brand frameworks and governance models that scale, ensuring consistency across execution while enabling flexibility where needed. You have experience embedding brand into customer journeys and evolving brand expression across design, voice, and narrative with discipline.
• An analytical mindset, using customer insight and behavioral understanding to guide decisions and connect brand efforts to measurable outcomes. You are an effective communicator who builds alignment and influences senior leadership across a complex organization.

Benefits

• We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career.