Responsibilities

• Funnel Strategy & Development
• - Architect full funnel experiences from acquisition through retention.
• - Build new evergreen funnels that dramatically increase conversion, AOV, and LTV.
• - Write or edit high-intent, persuasive copy (headline, hooks, benefits, objections, upsells/downsells).
• - Work with paid media to develop funnels aligned with traffic quality, platform constraints, and creative strategy.
• Conversion Rate Optimization (CRO) & Experimentation
• - Own and manage the companywide CRO program across all brands and landing pages.
• - Create, prioritize, and execute an ongoing A/B and multivariate testing roadmap.
• - Identify conversion bottlenecks and opportunities across user journeys using analytics, heatmaps, and user behavior insights.
• - Lead development of new high-converting product pages, advertorials, quiz funnels, and checkout flows.

Requirements

• 3-5+ years of experience in Head or Director of E-commerce, CRO, or growth roles—preferably in DTC, beauty, wellness, or consumer products.
• Expert-level copywriting ability (direct response & performance-oriented).
• Proven track record of improving CVR, AOV, and LTV through testing and funnel innovation.
• Deep knowledge of Shopify, landing page systems, email/SMS platforms, experimentation tools (e.g., Google Optimize alternatives, VWO, Convert, etc.).
• Strong analytical skills with fluency in GA4, attribution tools, and testing frameworks.
• Experience building funnels that convert cold traffic at scale.
• Ability to lead cross-functional teams and manage fast-moving projects.
• Strategic thinker with hands-on execution.