Head of Brand Experiences & Hospitality

Responsibilities

• Lead experiential marketing strategy and create original brand experiences, activations, and cultural moments.
• Translate business objectives into creative concepts, measurable outcomes, annual roadmaps, and investment priorities.
• Design premium hospitality programs for customers, partners, and executives, including sports experiences, private dinners, and exclusive gatherings.
• Own the guest journey, from invitations and personalization to service and follow-up; align investment with relationship and commercial goals.
• Lead activations for the Carolina Panthers, Charlotte FC, and JR Motorsports, including race weekends, matchdays, and customer engagements.
• Elevate Registix Reserve at Bank of America Stadium and transform sponsorship assets into relationship-building opportunities.
• Collaborate with teams, venues, and production partners; evaluate engagement and commercial impact.
• Lead industry events, trade shows, immersive installations, and unconventional field marketing initiatives.
• Partner with sales and business development to reach strategic audiences and connect pre-event, on-site, and post-event engagement.
• Bring Registix's visual identity to life through physical environments, merchandise, hospitality, and campaigns.

Requirements

• Significant experience in experiential marketing, premium hospitality, brand activations, partnerships, or high-end production.
• A portfolio of exceptional experiences personally conceived and delivered, with evidence of creative leadership and results.
• Experience managing complex, high-budget productions, stakeholders, vendors, and teams.
• Sophisticated judgment in guest experience, design, presentation, and premium hospitality.
• Experience in professional sports, motorsports, luxury, entertainment, automotive, or leading experiential agencies.
• Strong commercial instincts, financial planning, negotiation, project management, and operational execution skills.
• Confidence working directly with founders, executives, strategic partners, and high-value customers.
• Original thinking, ownership, independent decision-making, and uncompromising attention to detail.
• Flexibility to travel and support occasional evenings and weekends.

Preferred

• Demonstrated capability from creatively ambitious industries; perspective not yet seen in the industry.