Responsibilities - Define what the SkinnyRx brand is. Positioning, voice, visual identity, brand architecture across our product portfolio and the app experience. - Lead the creative function end-to-end. Set the creative bar. Decide what work belongs in-house versus with the agency or freelance partners. Build the brief, review, and approval systems that let creative ship at the pace SkinnyRx moves. - Build the content engine. Editorial calendar, production workflows, creator and clinical-expert partnerships, and the pipeline from idea to publish. - Lead the work, not just the team. You will write briefs, edit copy, sit in the edit bay, run shoots, push back on the agency, and ship campaigns. - Own organic and brand presence. Social, YouTube, owned media, brand partnerships, PR-adjacent moments. - Lead the creative side of launches and big moments. Product launches, app updates, new programs, seasonal campaigns, and the cultural moments where weight, body image, and GLP-1 conversations are happening in public. - Tell hard stories well. Weight loss is personal. GLP-1s carry stigma. Patients are making medical decisions, not buying a t-shirt. - Work inside a regulated category. Coordinate with Clinical, Legal, and Compliance to ensure creative is ambitious and defensible. - Partner with Growth without becoming Growth. You own the brand assets, storytelling, and creative direction that fuel growth KPIs. - Make the brand visible to the rest of the company. Educate the org on what the brand is and how to use it. Requirements - 6–10+ years building brands or leading creative, with 2–3 of those years managing people. - Time spent in a regulated category — DTC pharma, telehealth, healthcare, financial services, or a comparable industry where every ad goes through compliance review. - Working fluency in the rules that govern marketing in regulated categories. - You’ve built a creative function before. - DTC background. Healthcare, telehealth, wellness, or premium consumer brands preferred. - Creative leadership across multiple channels. - Launch experience across multiple products or programs, ideally in a portfolio that mixed direct, partner, and platform models. - Comfort reading business impact — brand search, retention, conversion, customer perception — without confusing brand work for performance work. Benefits - Medical, dental, and vision insurance - 10 days of paid time off, plus all U.S. federal holidays - Annual learning and development budget — conferences, books, courses, and anything else that sharpens your craft - Equity: meaningful grant commensurate with role and stage