Responsibilities

• Define what the SkinnyRx brand is. Positioning, voice, visual identity, brand architecture across our product portfolio and the app experience. Right now the brand is implicit in our pricing, our clinical model, and our patient outcomes. Your job is to make it explicit, articulated, and consistent — so a customer who sees our ad, opens our email, gets their shipment, and uses our app has one experience rather than several.
• Lead the creative function end-to-end. Set the creative bar. Decide what work belongs in-house versus with the agency or freelance partners. Build the brief, review, and approval systems that let creative ship at the pace SkinnyRx moves. Hire the first in-house creative roles as the team grows under you.
• Build the content engine. Editorial calendar, production workflows, creator and clinical-expert partnerships, and the pipeline from idea to publish. Some of this exists in pieces today; your job is to turn it into a system that can support brand and performance at scale.
• Lead the work, not just the team. This is a player-coach role. You will write briefs, edit copy, sit in the edit bay, run shoots, push back on the agency, and ship campaigns. The in-house team will grow under you, but at the start you’ll be doing the work alongside the partners we already have.
• Own organic and brand presence. Social, YouTube, owned media, brand partnerships, PR-adjacent moments. Organic is where the brand gets built — paid is where it gets distributed.
• Lead the creative side of launches and big moments. Product launches, app updates, new programs, seasonal campaigns, and the cultural moments where weight, body image, and GLP-1 conversations are happening in public.
• Tell hard stories well. Weight loss is personal. GLP-1s carry stigma. Patients are making medical decisions, not buying a t-shirt. The brand needs to take that seriously without becoming heavy. Find the tone that lets people trust us and feel okay about being our customer.
• Work inside a regulated category. SkinnyRx operates under FDA rules on DTC pharmaceutical advertising, FTC subscription disclosure requirements, HIPAA-adjacent considerations on patient stories, and a patchwork of state-by-state telehealth advertising rules. Partner with Clinical, Legal, and Compliance to build creative that’s both ambitious and defensible.
• Partner with Growth without becoming Growth. Growth owns performance KPIs and paid channels. You own the brand assets, the storytelling, and the creative direction that fuel them. The partnership is real; the lanes are clear.
• Make the brand visible to the rest of the company. Educate the org on what the brand is and how to use it. Internal alignment is part of the job, not a side task.