Head of Brand & Creative

Responsibilities

• Brand Strategy & Positioning - Refine EB Denim’s positioning, audience, brand pillars, and cultural point of view in partnership with the founder. - Establish clear creative principles that guide how the brand looks, sounds, and shows up. - Develop a long-term brand roadmap that connects creative ambition with business priorities. Collection Storytelling - Partner with the founder, design, and merchandising teams from the earliest stages of each collection. - Translate collection inspiration into a clear narrative, seasonal concept, naming, and storytelling framework. - Develop stories around key products that give customers a deeper connection to the collection. Creative Direction & Brand Identity - Define and maintain a cohesive visual language across photography, film, casting, styling, graphic design, typography, and copy. - Concept and direct campaigns, editorial shoots, and supporting content. - Build and lead a network of photographers, filmmakers, stylists, designers, and other creative collaborators. - Set creative standards across the website, e-commerce imagery, social, email, packaging, and retail materials. Launches & Brand Experiences - Partner with marketing to translate seasonal stories into integrated launch plans, from initial anticipation through ongoing product storytelling. - Develop concepts for store openings, events, gifting, and activations that deepen the brand experience. - Oversee creative production, including briefs, budgets, timelines, and final approvals within an agreed process. Partnerships & Cultural Relevance - Identify and develop partnerships with brands, artists, talent, and cultural organizations that align with EB’s identity. - Build collaboration concepts with a clear creative purpose and business rationale. - Cultivate relationships that expand the brand’s reach while strengthening its point of view.

Requirements

• Experience leading brand strategy and creative direction for a fashion or design-led consumer brand.
• A portfolio demonstrating cohesive brand development across multiple seasons and touch points.
• Strong conceptual thinking, art direction, visual judgment, and written storytelling.
• Experience developing campaigns and partnerships from initial concept through production and launch.
• A strong understanding of fashion, photography, art, design, and culture, with references that extend beyond the current trend cycle.
• The ability to connect creative decisions to customer understanding and commercial goals.
• Confidence collaborating closely with a founder and translating an established vision into a clear, evolving creative direction.
• A resourceful, hands-on approach and the ability to deliver exceptional work within realistic budgets and timelines.