Head of B2B Marketing at Higgsfield | San Francisco, CA | $220K/yr – $300K/yr

Higgsfield

Head of B2B Marketing

San Francisco, CA (Hybrid)

$220K/yr – $300K/yrSenior Level8+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own enterprise B2B demand-gen engine and cross-functional GTM with ABM, enterprise messaging, and industry-focused programs to drive pipeline and revenue.

Own the enterprise marketing strategy across large accounts and key verticals, partnering with Sales and Product Marketing.
Build integrated campaigns across digital, events, content, and lifecycle to move buyers from first touch to expansion.
Lead cross-functional execution with Product, Creative, Growth, and CS to define KPIs, attribution, and a scalable marketing org.

Job Description

Responsibilities

Own the B2B marketing strategy across enterprise, mid-market, and strategic accounts.
Develop integrated programs that generate awareness, a qualified pipeline, and revenue.
Build scalable demand generation initiatives across digital, events, partnerships, content, and lifecycle.
Optimize the full buyer journey from first touch through customer expansion.
Position Higgsfield as the Market Leader with enterprise messaging, positioning, and narratives.
Create industry-specific marketing strategies for key verticals and customer segments.
Partner with Product Marketing to launch new features, products, and enterprise capabilities.
Build customer stories, case studies, executive content, and thought leadership.
Accelerate revenue growth with ABM programs and sales enablement materials.
Lead cross-functional execution with Product, Creative, Growth, Communications, Customer Success, and Leadership.

Requirements

8–12+ years of experience in B2B marketing, demand generation, product marketing, growth marketing, or GTM leadership.
Experience building marketing programs at a high-growth SaaS, AI, cloud, infrastructure, or enterprise technology company.
Experience supporting enterprise sales organizations and Fortune 500 customers.
Familiarity with PLG motions and self-serve to enterprise conversion strategies.
Experience building marketing functions from an early stage through rapid scale.
Thrives in fast-moving startup environments with evolving priorities.
Proven success driving measurable pipeline and revenue growth.
Strong experience with enterprise demand generation, ABM, lifecycle marketing, and integrated campaigns.

Benefits