Responsibilities

• The B2B Marketing Function (0 1)
• Build the B2B marketing function from the ground up—strategy, team, systems, and culture
• Define the enterprise narrative and segmentation strategy for Team and Enterprise plans
• Own the full-funnel B2B marketing motion from awareness through pipeline to expansion
• Establish the operating rhythm with Sales, Product, and Growth teams
• PLG-to-Enterprise Bridge
• Design the motion that converts product-qualified accounts (PQAs) into enterprise pipeline
• Build the infrastructure to translate product usage signals into sales-ready opportunities
• Create the case study and proof engine that gives enterprise buyers confidence
• Go-to-Market Strategy

Requirements

• 12–15 years in B2B marketing, with at least 5 years in a leadership role at a high-growth SaaS company
• Direct experience building or significantly contributing to a B2B marketing function at a product-led company moving from self-serve to sales-assisted/enterprise
• Deep fluency in demand generation, ABM, field marketing, and revenue marketing—plus the ability to move between strategy and hands-on execution
• Proven track record building pipeline, accelerating deals, and influencing revenue in B2B segments
• Strong cross-functional leadership with Sales, Product, and Growth teams—you know how to earn trust and drive alignment
• Comfort with ambiguity and early-stage motion building—you're energized by 0 1, not intimidated by it
• Executive presence and credibility to present to C-suite stakeholders and challenge assumptions with data