Responsibilities

• This person owns audience growth strategy across the website, newsletters, video, and memberships, driving increases in unique visitors, page views, and returning traffic while identifying new acquisition channels across social, search, partnerships, and referrals.
• They focus on increasing engagement, pages per session, and video consumption, diagnosing friction points that hurt retention.
• They own subscriber and membership growth end to end, from acquisition funnels to churn reduction and lifetime value.
• They act as the connective tissue across Editorial, Social, Video, Ad Operations, Partnerships, and Memberships, leading weekly growth meetings and holding departments accountable to shared KPIs.
• They own audience analytics and reporting, translating traffic and behavior data into clear, actionable recommendations.
• This person develops strategies that convert social audiences into owned audiences, creating clear pathways that move users from social platforms to the website, newsletter, video products, and memberships.
• They identify opportunities to leverage our social reach, original programming, newsletters, events, and partnerships to increase audience ownership, and establish conversion benchmarks to optimize performance across the entire audience funnel, from first touch on social to paid membership.