Responsibilities

• The Head of Advertising is a full-time remote role responsible for leading all advertising initiatives to expand Roarke Regenerative’s visibility, impact, and supporter base.
• This position oversees the development and execution of multi-channel advertising strategies across digital, social, print, and broadcast platforms, ensuring alignment with the organization’s mission and brand.
• Day-to-day responsibilities include planning and managing campaigns, analyzing performance metrics, optimizing targeting and messaging, and coordinating with marketing, fundraising, and partnership teams.
• The role includes managing external agencies or vendors, overseeing advertising budgets, and ensuring that campaigns are data-informed and compliant with nonprofit standards.
• The Head of Advertising will also mentor team members, contribute to overall marketing strategy, and help shape storytelling that engages donors, corporate partners, and the broader public.

Requirements

• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to tailor messaging to diverse audiences
• Candidates should possess solid Analytical Skills, including data interpretation, campaign performance analysis, and ROI evaluation for advertising initiatives
• Candidates should possess experience in Sales and Marketing, particularly in developing and promoting campaigns that drive engagement, donations, and partnerships
• Candidates should possess proven Team Management capabilities, including leading cross-functional teams, mentoring staff, and collaborating effectively in a remote environment

Preferred

• Additional beneficial qualifications include experience in nonprofit or environmental organizations, familiarity with digital advertising platforms and tools, strategic planning skills, and a track record of managing advertising budgets
• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred

Benefits

• 100% employer-paid premiums for medical, dental, and vision insurance for employee and eligible dependents
• 401(k) retirement plan with generous company match, fully vested upon enrollment
• Executive financial planning services, employer-subsidized
• Employer-paid life insurance and long-term disability coverage
• Paid time off: 25 days annually, plus 12 company holidays
• Fully paid parental leave: 18 weeks for all parents, regardless of gender or path to parenthood
• Paid sabbatical following five consecutive years of employment
• Hybrid work schedule with three days on-site and two days remote, at manager discretion
• Annual professional development allowance, inclusive of relevant certifications, conference attendance, and continuing education
• Tuition reimbursement for approved graduate coursework