Senior Account Based Marketing Manager
RevenueCat
USA (Remote)
In-houseFull-timeSenior level5+ years exp.
10 days ago
Head of ABM
Lehi, UT (Hybrid)
Salary Not AvailableSenior LevelFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own ABM strategy and multi-product demand for Pattern, aligning with sales and PMMs to win Tier A/B accounts and drive pipeline signals.
- ABM Strategy: Build and own the multi-channel program and playbook for target accounts
- Campaign Alignment: Collaborate with PMMs on account-specific briefs and personalized content
- Pipeline Focus: Tie marketing investment to tiered accounts and measure ABM-attributed pipeline
Job Description
Responsibilities
- ABM strategy ownership: Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories
- Campaign briefs and content: Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals
- Account targeting and investment: Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities
- Campaign orchestration: Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team
- Measurement dashboard: Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline
- Account signals and engagement: Identify signals of account engagement and flag high-intent accounts to sales for timely follow-up
- Campaign retrospectives: Run retrospectives on campaign cycles to optimize targeting, messaging, and channel mix over time
Requirements
- 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing
- Proven track record running ABM programs at a company with a complex, multi-product portfolio
- Strong command of Salesforce and Marketo; hands-on experience with ABM platforms
- Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment
- Data-driven mindset — comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership
- Strong project management skills and the ability to run multiple campaign cycles simultaneously
Preferred
- Experience in ecommerce, retail tech, or marketplace software is a plus
Benefits
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.
Pattern
Pattern builds the world's most sophisticated suite of logistics tools for dynamic, unstructured, logistics environments. We're bringing the consistency, visibility, and reliability of conveyance out into the dynamic world - with flexibility, scalability, at a fraction of the cost.
