HCP Marketing Director

Responsibilities

• Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
• Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals.
• Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
• Translate complex product and data capabilities into compelling value propositions for a clinical audience.
• Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns.
• Oversee the execution of marketing campaigns, partnering closely with creative and channel leads to ensure compelling collateral development and outreach.
• Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.
• Establish strong partnerships with relevant stakeholders, including product, sales, analytics, to ensure alignment on strategy, KPIs and timelines.
• Manage the assigned budget—or recommend investment and resource allocation, if spending authority sits elsewhere.
• Serve as the principal advisor to senior leaders on healthcare professional marketing strategy, translating insights and market developments into recommendations for future products.

Requirements

• Bachelor’s degree in Marketing, Communication, Business, or a related field or the equivalent in years of experience. A Master’s degree (MBA, MPH, or related healthcare field) is preferred.
• 15+ years of experience in healthcare product marketing, clinical marketing or engagement strategy, with progressively increasing ownership of complex, cross-functional programs.
• Extensive experience developing successful B2B and/or B2C marketing strategies targeting healthcare professionals.
• Deep understanding of the clinical landscape, provider audiences and healthcare marketing best practices
• Exceptional communication skills with the ability to craft compelling narratives for clinical audiences.
• Experience working cross-functionally with product, sales, and data teams to drive business growth.
• Data-driven mindset with the ability to measure engagement effectiveness and adjust marketing strategies accordingly.
• Experience managing small teams and fostering a collaborative, results-driven culture.

Benefits

• medical, dental, and vision insurance
• 401(k) with a company match
• an ESPP
• unlimited vacation
• 13 paid holidays
• 72 hours of sick leave
• mental wellness and financial wellness programs
• fertility benefits
• generous parental leave
• pet insurance