Executive Director, HCP Marketing

Responsibilities

• Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs. Coordinate execution across personal and non-personal promotion, ensuring HCP initiatives align with broader brand priorities and work cohesively with consumer marketing efforts.
• Develop and execute integrated HCP campaigns across digital channels, promotional materials, and other professional touchpoints. Manage HCP content development and channel execution to deliver relevant, consistent brand messaging throughout the HCP journey.
• Partner with Sales, Sales Training, and Commercial leadership to develop and deliver effective field-facing resources, including detail aids, digital sales aids, and other promotional tools. Ensure materials support field execution, address HCP needs, and align with approved brand strategy.
• Build and execute speaker bureau and peer-to-peer education programs, support key opinion leader (KOL) engagement and advisory board initiatives, and coordinate related activities with internal stakeholders and external partners.
• Plan and execute HCP congresses, conferences, and other professional engagement opportunities. Coordinate timelines, content, creative assets, agency deliverables, and cross-functional participation to ensure high-quality, consistent brand execution.
• Collaborate with Medical Affairs on disease-state education and appropriate HCP engagement, maintaining clear roles and alignment across functions. Work closely with Commercial leadership and Sales Training to coordinate programs, incorporate field insights, and ensure HCP initiatives support broader launch objectives.
• Lead day-to-day relationships with creative, media, research, and other agency partners. Manage program timelines, budgets, deliverables, and performance, ensuring work is executed efficiently and in alignment with business priorities.
• Partner with Medical, Legal, Regulatory, and other stakeholders to coordinate Medical, Legal, and Regulatory (MLR) or Promotional Review Committee (PRC) review. Maintain clear review timelines, address feedback, and help ensure promotional materials progress efficiently through approval processes.
• Partner with Commercial Operations and other stakeholders on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement. Use campaign results, field feedback, and engagement data to identify opportunities to improve program effectiveness.

Requirements

• 12+ years of pharmaceutical or biotechnology marketing experience, with a track record of translating brand strategy into effective HCP marketing programs and executing across multiple channels.
• Experience supporting a pharmaceutical product launch, ideally in a specialty pharmaceutical or biotechnology environment.
• Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital programs, congresses, and other professional engagement initiatives.
• Experience managing creative, media, research, and other agency partners, including oversight of deliverables, timelines, budgets, and execution quality.
• Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies.
• Experience coordinating promotional materials through MLR/PRC review and working collaboratively with Medical, Legal, Regulatory, and Commercial stakeholders.
• Understanding of pharmaceutical promotional compliance and the distinct roles of Marketing, Medical Affairs, and Commercial teams.
• Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement.
• Strong project management skills, with the ability to manage multiple programs simultaneously, maintain momentum, and deliver high-quality work against launch timelines.
• Excellent communication and collaboration skills, with the ability to influence across functions, manage competing priorities, and build productive relationships with senior leaders and external partners.

Preferred

• Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category.
• Experience in smoking cessation, pulmonology, addiction medicine, or a behavioral health-related therapeutic area.
• Experience supporting a commercial organization through launch readiness, including coordination across HCP marketing, consumer marketing, field sales, Medical Affairs, and Sales Training.

Benefits

• Achieve offers a comprehensive benefits package, which currently includes medical, dental, and vision insurance; a 401(k) retirement plan; participation in the Employee Stock Purchase Plan; company-paid life insurance and short- and long-term disability coverage; and paid time off and paid company holidays.