Responsibilities

• Own the end-to-end integrated brand/franchise strategy across priority audiences and channels; translate insights into clear strategic choices, annual priorities, and measurable outcomes
• Develop the Global HCC/HCP strategy, incorporating our Company's marketing framework to include segmentation, value proposition, messaging, and go-to-market strategy for HCCs and HCPs
• Ensure all tactics align to the customer experience plan and achieve desired customer experience
• Lead global campaign evolution and delivery, in partnership with key markets and regions
• Partner closely with other members of the PrEP team to ensure consistent integration and seamless brand experience between and across customers, markets and touchpoints
• Omnichannel / Social Digital: Set omnichannel strategy and channel roles (paid/owned/earned), inclusive of social and digital tactics; partner with analytics to optimize journeys, content, and media based on performance learning
• Trademark: Steward brand identity and trademark strategy by ensuring consistent naming, messaging, and visual standards across materials; coordinate required reviews and maintain version control and governance
• Profit Plan: Lead the marketing contribution to the annual profit plan by aligning strategic initiatives and investments to Franchise priorities; articulate risks/opportunities, investment choices, and scenario options for leadership reviews
• Social Determinants of Health (SDOH): Integrate SDOH considerations into strategy development and execution to reduce barriers to care; coordinate cross-functional initiatives and external partnerships that support access and outcomes
• Learning & Development: Identify capability gaps and lead learning plans for launch readiness, cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution

Requirements

• BA/BS (Required)
• MBA/MS (Preferred)
• Minimum of 7 years of brand marketing experience
• Minimum of 10 years local, regional, and/or global commercial functions including marketing or product management
• Ability to work in a hybrid setting
• Demonstrated leadership/management skills across stakeholders
• Strong communication and collaboration skills
• Compliance: must be fully aware of and work in full compliance of all local, National and Company policies, rules and regulations
• Experience working in a high pressure, fast-paced environment

Preferred

• Global, country and/or regional marketing experience
• HIV, vaccines, infectious diseases or disease prevention commercial experience
• Demonstrated leadership in the development of brand strategy, brand positioning, and brand marketing

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays, vacation, and compassionate and sick days